The Best of Both Worlds: The Power of Combining Market Research Solutions

There is an old adage in business that goes something like: "If you have two managers that always agree then one of them is redundant." Thankfully, this is not employed in most companies today, and it is not a school of thought I agree with or endorse for a couple of reasons.  

Topics: Market Research Strategy Profound Knowledge Centers Custom Market Research Industry Insights

5 Struggles of a Market Researcher

The process of conducting market research isn’t always easy, and we know the job of a market researcher certainly isn’t either. There are many common challenges that market researchers face during the data gathering process. We understand these challenges, and that is why our goal at is to form relationships with our clients to help make your job a little easier. There is comfort and empowerment in knowing you’re not alone. Others face the same struggles you face on a daily basis.

Topics: Profound Knowledge Centers Industry Insights

How Market Research Solutions Complement Financial Services Firms’ Existing Data Resources

Every researcher relishes in the job of assisting clients with ongoing, diverse needs for market data. Having a unique platform that provides value to users enhances the job even further. As a Global Account Manager specializing in delivering Enterprise Market Intelligence Platforms to the Financial Services industry, I have come to realize how advanced this industry is with regards to investing in the best tools to answer its diverse and constant pace of information requirements.

Topics: Knowledge Centers Financial Services Packaged Facts

Top 2014 Information Technology Trends

The Information Technology (IT) industry encompasses many different sectors, all of which receive make-overs on a frequent basis because of the constantly evolving nature of the industry and resulting new discoveries. While many IT trends change quickly, there are some trends that are sticking and expanding into bigger ideas for future technologies. Some of the most notable trends include: mobile diversity, software-defined networking, smart machines, 3-D printing, the internet of everything, and cloud computing.

Topics: Computer Hardware & Networking E-commerce & IT Outsourcing Knowledge Centers

How Research Specialists Help End-Users Who Lack Purchasing Power

We hear it all the time: "But, I am not the buyer..." One of the most common client misconceptions that I have experienced while working in the market research industry is that the research specialists are only here to help those within the company library or purchasing department find and buy relevant reports. While we do assist clients in this way, there is also a great deal that we can do for those who are using the reports as well, even if you hold no purchasing power.

Topics: Profound Knowledge Centers

Application Specialists | Adding Value to Your Market Research Solution

After purchasing a market research solution, in order to get the most value from your investment, you need to evaluate your usage. But, how do you optimize your platform most effectively? Whether you have a subscription-based solution or a buy-by-the-slice platform, you need to fully understand its features and how to take advantage of them. That is why at, we have multiple Application Specialists who work closely with our platform customers to ensure you are optimizing your usage and the solution's features to reach the highest potential value for your business.

Topics: Market Research Strategy Profound Market Research Provider Knowledge Centers

Projected 2014 Trends in the Education Industry

Coming off a rebound year in 2013, particularly in the K-12 school market, educational publishers and providers of instructional materials are expected to see respectable growth throughout 2014 in the K-12 segment and more stability in the higher education segment with the total industry reaching $14.5 billion in 2014, up 9% from 2013. 

Topics: Market Research Strategy Education Knowledge Centers

4 Benefits of a Market Research Subscription vs. Single Report Buying

Time is money. You hear this phrase often, yet many companies still spend countless hours searching for each individual market research report, only to find that they are not specific enough or lack the quality of information needed for their specialized vertical. That's why completing your market research in this manner will quickly evaporate your time and budget. And, if you're spending these valuable resources acquiring individual reports, the research had better answer your questions and address your specific needs, right? Unfortunately, this is not accomplished every time and with every report. So, companies must adopt the most effective and efficient methods for acquiring high-quality, vertical-specific research for the best value.

Topics: Market Research Subscription Market Research Provider Knowledge Centers

How To Get a Return On Investment From Your Business Library

Return on investment is a tricky thing to prove sometimes. In marketing, advertising, and market research, ROI can be especially elusive, but we all know it’s there. What if a market research expenditure could not only show positive ROI but actually be a profit center for your business? Crazy, right? Not necessarily.

Imagine if you could acquire a large library of market information for a low fixed price and then “sell” off pieces of it to your clients or constituents over and over. Your library spend just became an information investment, and behold, your research tools just became a profit center. The Knowledge Center platform, which features the content of some of the most trusted names in market research—Packaged Facts, Kalorama Information, Simba Information—offers just such a possibility.

Topics: Market Research Subscription Knowledge Centers How To's