The Market for Smart Clothing and Textiles

smart_clothing-1.jpgIn 2015, the market experienced a stampede of wearable devices. Consumers had access to some of the newest tech devices that were able to track movement, heartbeats, location, and more. However, many consumers found that these wearables came up short. Costs were high, and expectations for accuracy were not always met. Wearable devices held a 30 percent return rate and high product abandonment after six months.

This doesn’t mean consumers should give up hope. Although our main introduction to wearables has consisted of watches and wristbands, the future is looking even bigger, and is more focused on smart textiles and clothing.

Topics: Apparel Consumer Electronics Industry Insights

Predicted Market Research Trends for 2016

What trends should market researchers expect in 2016? To find out, we asked a variety of executives and thought leaders to share their predictions for the coming year. Our sources include industry veterans at established firms, as well as a number of innovative entrepreneurs.

These respondents cited a range of influential factors including the role of mobile devices, big data, and social analytics in understanding consumer behavior. New technological developments could help market researchers unlock real-time data and answer strategic business questions more quickly and accurately. To find out more about these trends, check out the series of quotes below. 

Topics: Market Research Strategy Industry Insights

Projected 2016 Trends in Manufacturing & Construction

In 2015, the manufacturing and construction industries experienced high growth in profits and innovation. A number of trends gained momentum including the Internet of Things, next-shoring, and an increase in commercial buildings, single-family homes, and manufacturing plant construction.

To sustain and even surpass this year’s growth, companies will need to understand the trends that are expected to impact these industries in 2016. A range of factors such as e-commerce, robotics, security concerns, and green initiatives will influence these industries in the year to come. Read on to learn more.  

Topics: Manufacturing & Construction Industry Insights

5 Technology Trends to Watch in 2016

Advancements in technology have allowed manufacturers to develop and sell devices with the abilities to do just about anything. In 2015, we were introduced to the iWatch, a hoverboard, and 3D printers in our homes, but what’s in store for 2016? Follow along in this blog to learn about five technology trends that will drive the consumer electronics market in the coming year.

Topics: Software & Enterprise Computing Computer Hardware & Networking Industry Insights

Top Trends Shaping the Travel Industry

The travel industry is undergoing tremendous change. Social media is opening up new creative ways for travel companies to market to consumers and broaden their reach. At the same time, mobile shopping is skyrocketing, forcing industry players to adapt quickly in order to capture the sales of on-the-go shoppers.

Perhaps most importantly, the sharing economy is now a multibillion dollar market and one of the fastest growing segments of the travel industry. Some analysts speculate that disruption is the “new normal” in the travel industry. To learn more about these shifts, read the blog post below.

Topics: Travel & Leisure Industry Insights

WebRTC and the Emerging Communications-Enabled Ecosystem

There is a big migration underway from traditional voice to data. This is not to mean that voice goes away in favor of only non-voice services. What this really means is that traditional circuit-switched (bearer) is going away and thus traditional voice calling plans. One of the key technologies that will help drive this migration is WebRTC.

Topics: Software & Enterprise Computing Industry Insights

5 E-Commerce Trends That Are Driving the Market

Like all digital technology and consumer-driven markets, e-commerce has evolved over the years. With the global growth of B2C e-commerce, retailers face new challenges and opportunities. In order to meet customer demands, companies have adapted their strategies to fit current trends. This blog covers the top five trends that have carried e-commerce through 2015 and will continue into the new year.

Topics: Retail E-commerce & IT Outsourcing Industry Insights

Competition Heats Up Among Organic Food Retailers

Once a darling of Wall Street, the Whole Foods brand is facing increasing competition in a rapidly changing marketplace. Some investors have sarcastically nicknamed the company “Half Foods,” because its shares have dropped 31 percent this year. To remain competitive, Whole Foods recently announced plans to reduce its workforce by 1.6 percent, or 1,500 jobs.

Although Whole Foods has struggled recently, the natural and organic foods market has experienced strong, steady growth overall. Last year, retail sales of natural and organic foods and beverages rose 5.5 percent to nearly $53.5 billion. That figure is 53 percent higher than sales in 2009, according to Packaged Facts.

Topics: Food & Beverage Industry Insights

U.S. Construction Spending at Highest Level Since 2008

In September, construction spending reached its highest level in 7-½ years, according to U.S. News & World Report. On Monday, the Commerce Department reported that construction increased 0.6 percent to $1.09 trillion.

The construction of single-family homes rose 1.3 percent, and the construction of condominiums and apartments grew 4.9 percent.

In fact, the apartment and condominium construction industry has had one of the quickest recoveries within the residential construction industries since 2010, according to IBISWorld.

Topics: Manufacturing & Construction Industry Insights

Can Macy’s Capture Bluemercury’s Success?

Bluemercury, a brand that describes itself as a luxury apothecary and spa chain, has made a name for itself by offering customers a personalized beauty shopping experience. Based in Georgetown, Washington, D.C., Bluemercury operates 61 stores around the U.S, with 12 more scheduled to open later this year. So what is the secret to Bluemercury’s success?

“We are really trying to deliver very high customer service,” says co-founder and CEO Marla Malcolm Beck. “If you look at the department stores and the way their cosmetics departments are structured, it is all brand by brand. And employees are paid by the brand. So if you go to the Clinique counter in Macy’s or Neiman Marcus, they are going to sell you Clinique products, period.” 

Topics: Cosmetics & Personal Care Retail Industry Insights