Can marketers persuade mainstream consumers to buy eco-friendly cleaning products? It's been a real challenge for mass brands like Clorox, Arm & Hammer, and Windex in recent years. After growing at a rapid pace through 2010, the market for green household cleaners and laundry products declined at a compound annual growth rate (CAGR) of 2 percent from 2010 to 2014. With insights from industry expert Packaged Facts and its new report Green Household Cleaning and Laundry Products in the U.S., 3rd Edition, we have identified three key factors that are contributing to the drop in sales.