Kimmo Kuokkanen on March 4, 2014
MarketResearch.com partners with over 700 publishers to offer customers the most comprehensive collection of diverse business intelligence. Each publisher has its own story and offers unique and insightful perspective into the industries they cover. This week, MarketResearch.com is spotlighting global multi-industry information provider Global Research & Data Services. Read on to learn more about Global Research & Data Services and their products.
Kyle SoloRio on September 20, 2012
When Procter and Gamble's Charmin Toilet Paper brand made the business decision to break into an already saturated German market it relied heavily on market research to ensure that its Charmin brand would succeed.
Charmin toilet paper has been around for 70 years, so clearly it has wiped the cheeks of everyone from Harry S. Truman to Lady Gaga. They probably know everything there is to know about butts! Maybe there’s piped music blaring through their offices by Sir Mix-a-lot. "I like big butts, and I cannot lie!" Alright, maybe not, but how great would that be!
