When Procter and Gamble's Charmin Toilet Paper brand made the business decision to break into an already saturated German market it relied heavily on market research to ensure that its Charmin brand would succeed.
Charmin toilet paper has been around for 70 years, so clearly it has wiped the cheeks of everyone from Harry S. Truman to Lady Gaga. They probably know everything there is to know about butts! Maybe there’s piped music blaring through their offices by Sir Mix-a-lot. "I like big butts, and I cannot lie!" Alright, maybe not, but how great would that be!
