As a professional in the market research and competitive intelligence industry, there have been many occasions where I would go looking for information requested by a client only to find that it is just not there. In most cases, the request is simply too specific for syndicated research to handle, but sometimes it's more surprising than that. Sometimes, whole industries are not well represented and that can be more puzzling. So, here is a brief list of common reasons you just can’t find syndicated reports about what you are looking for.

There is an old adage in business that goes something like: "If you have two managers that always agree then one of them is redundant." Thankfully, this is not employed in most companies today, and it is not a school of thought I agree with or endorse for a couple of reasons.  

Broadline Research Providers Are the Most Valuable Resource Given Today’s Economy and Competitive Environment

Over the course of the last 10 years, the amount of secondary research and the availability of resources to access published industry data has increased substantially. However, researchers often overlook the option of leveraging readily available, reliable industry data; a valuable option that curtails the overall project cost as well as time required in obtaining answers to critical go-to-market questions.

Whether you're launching a small start-up company or beginning a new multi-million dollar project, you must determine a budget for the required market research. However, there are so many crucial factors to consider if you want to set an appropriate budget that will meet your needs without over spending. So, after consulting with MarketResearch.com Research Specialist Robert Kaminsky, here are four tips that will help you allocate the best percentage of your budget for your market research efforts.