Caitlin Stewart on January 7, 2015
Deciding on a price for a product or service is one of the most important decisions for any organization. Because companies need to cover their costs, it is vital that the price of an item is high enough to cover expenses, but not so high that customers won’t be willing to pay for the product. There are many market research techniques that are important to determine the best price point for any given product.
Pam Danziger on January 6, 2015
In recent blogs, we’ve explored the top trends shaping the luxury consumer market in 2015. The overriding trend that will impact all marketers at the high-end is a mood of austerity. Despite the newly revised and remarkably strong GDP growth of 5% in third quarter 2014 and the stock market topping 18,000 at year end, American affluent consumers are holding tight to their monetary gains. They are choosing to save and invest to grow even more wealth, rather than spend it on luxury indulgences. Affluent austerity doesn't mean they have given up shopping, but they are applying new more demanding standards to the purchases they make. They are getting back to basics with a taste for simplicity and view toward getting more value for less.
David Gyori on January 1, 2015
Bankers throughout the globe primarily focus on operating their banks in a safe and efficient way. But, they have little time to gain clear, established and organized information about the industry as a whole, and as we move into a new year, it is as critical of a time as ever to understand the factors that will be driving the industry moving forward. Therefore, Banking Reports, Ltd. Research, a leading banking industry research firm, has identified the following trends to help bankers better understand the challenges and opportunities that will arise throughout 2015.
Pam Danziger on December 31, 2014
Unity Marketing's look at the five most important trends for marketers targeting the U.S. affluent customer in 2015
The American affluent shoppers – those with the money that affords them the opportunity to buy luxury goods – are caught under a dark cloud of austerity. In my last blog post, Affluent Austerity: Top Trends Shaping the Luxury Consumer Market in 2015, the trend toward affluent austerity was explored. It is this trend that is giving rise to the second most important luxury trend for 2015: Affluent consumers are expressing luxury in a brand new style.
Caitlin Stewart on December 30, 2014
As 2015 arrives, so do new trends in the Manufacturing and Construction industries. Both are expected to see new changes to the industry business models as new factors contribute to the growth of the sectors, including new technologies and boosts in the economy.
Ashlan Bonnell on December 25, 2014
Sincerely,
The MarketResearch.com Team
Caitlin Stewart on December 24, 2014
New technologies and trends are projected to make big changes in the retail and consumer goods industry for 2015. Trends are going to change the customer experience both in store and from home. Some of the biggest trends include: product customization, increased self-serve options, industry crossover, and increased mobile app usage.
Mind Commerce Staff on December 23, 2014
Machine-to-Machine (M2M) communication is a revolutionary technology that allows effective supervision and maintenance of physical assets. M2M communication has historically represented the integration of microprocessors, microcontrollers and sensors with communications, monitoring and control systems to improve efficiencies and effectiveness of business operations.
Caitlin Stewart on December 18, 2014
To market effectively to customers, brands are going to need to market in new and innovative ways. Some of the biggest marketing trends that are expected to pop up in 2015 include the personalization of campaigns, creative content, use of videos, and building relationship with customers through big data.
Caitlin Stewart on December 17, 2014
Looking ahead to 2015, it’s clear that the changes in consumer preferences will influence new trends in food retailing. The types of trends consumers will be seeking in restaurants will change as well as the way consumers buy their groceries. We viewed two research reports from Packaged Facts, leading food and beverage industry experts, Future of Foodservice: Food and Beverage Menu Trends & Opportunities and Online Food Shopping and Grocery Delivery in the U.S.: Future of Food Retailing, to determine what the biggest trends of the new year will be.
