Differentiation allows you to provide superior value to customers at an affordable price, creating a win-win scenario that can boost the overall profitability and viability of your business. Our research indicates there are six primary ways to differentiate, including product, service, channels of distribution, relationships, reputation/image, and price.

However, not all differentiation strategies are equally effective, and some methods may be more important to invest in than others in order to stand out from the competition. Read on to learn more about these different strategies and the key advantages and disadvantages associated with each one.

When I started reading the Packaged Facts report Millennials as Pet Market Consumers, I laughed out loud because I truly am the poster child for Millennial pet owners. My "fur baby" Bruce is a little over one and a half, and I treat him like my real child. Bruce has a full wardrobe and is covered by pet insurance (which has paid for itself). He received a doggy cannoli on Valentine’s Day and has been given plenty of Christmas presents each year, and when I was doing my taxes last week, I thought to myself, why isn’t Bruce considered a dependent?

Food and beverage is the dominant market within the packaging industry. Consider the wide array of packages that fill a single grocery store — from corrugated boxes, plastic clamshells, and stand-up pouches to resealable tubs and moisture-resistant boxes. More than just containers, these packaging formats are designed for specific uses — such as promoting aesthetic appeal and brand recognition, or monitoring temperature and prolonging shelf life.

Demand is expected to rise for produce, meat, seafood, and poultry packaging through 2019. In addition, the demand for active and intelligent packaging is forecast to increase, with the growing need for more advanced packaging technologies such as specialized gas scavenging and moisture control. In this post, three research analysts from the Freedonia Group, an international market research company owned by MarketResearch.com, weigh in to highlight key packaging trends and interesting new developments to watch.

We asked a wide variety of market research professionals, executives, and consultants to explain how technology is changing market research. As you may suspect, we encountered conflicting points of view on this topic. While most responded positively, using words like “exciting,” “faster,” “cheaper,” and “easier” to describe the effects of technology on market research, a few others fell on the opposite side of the spectrum, citing reliability and quality concerns.

For a range of diverse viewpoints, read through the 23 different quotes from leading industry commentators below, and be sure to share your own thoughts in the comments section at the end.

The long-term care market in the United States reached $305 billion last year, according to a new report by Kalorama Information, a healthcare market research firm own by MarketResearch.com. Long-term care encompasses a continuum of services including home care, assisted living, hospice, and skilled nursing care. It is estimated that two out of five Americans will need long-term care at some point in their lives. The vast majority of people using long-term care services are senior citizens.

The mechanical security industry, including locks, safes, and vaults, will grow 5.4 percent annually through 2020 to $6.1 billion. The large lock segment accounted for 72 percent of industry demand in 2015 and will drive growth. The recovering construction industry will support demand, while ongoing shifts to higher value electrified products, particularly door locks and door security hardware that are used with electronic access control systems, will assist gains, too. The need for electrified versions of mechanical security products will continue to rise as access control and other such systems are installed at more entry points. The newly published study Mechanical Security Products further discusses the markets.

In the past several years, the foodie movement in the U.S. has grown tremendously. One of the biggest crazes restaurants and retailers have seen is the desire for new and exciting food products and experiences. But which top food trends are American consumers seeking in 2016?

With help from industry expert Packaged Facts, we have written a blog post focusing on four key food trends that are driving the industry this year. Read on to learn how these trends are shaping consumer preferences.

The global demand for battery materials is projected to increase 8.3 percent per year to reach $46.8 billion in 2019, according to a new report by the Freedonia Group. A variety of factors are contributing to the growing demand, including the proliferation of mobile phones and tablets, the rising use of motor vehicles in developing countries, and the increasing production of hybrid and electric vehicles.

Batteries are manufactured using a broad range of materials. The major types are metals, chemicals, polymers, carbon and graphite, silicas, glass fibers, paper, rubber, and ceramics. Globally, metals accounted for 66 percent of materials demand in 2014, due to the large volumes of lead, zinc, steel, and nickel used in the battery industry. Read on to learn more about the market for battery materials and what changes analysts expect to see in the coming years.

First get into child mode! This is your opportunity to shut the lid of your laptop, close your eyes, and use your imagination. Find your inner child. You cannot approach kids research in the same way as you do an adult project.

Let’s assume you are researching a toy. Imagine you are a child playing with that toy. Step into their shoes and imagine the scene. Who are you playing with, are you on your own, with a sibling, a friend, mum or dad? Where are you? In your room, in the lounge, or playroom, outside? What are you doing with the toy, what game are you playing? Are any other toys involved? Hover above the scene. How old are you? What’s this toy giving you? What could make it even more fun?

Go ahead Baby Boomers, make my decade. In fact make everyone’s decade. No really, we need you to. We’re counting on it because frankly our retail infrastructure may not survive without you. Yeah, yeah, Millennials are the future and Generation Xers are doing their part to build on the foundations paved by previous generations, but you Boomers still have the economic Midas Touch. Looking ahead even four years into the future, it’s evident that as go Boomers so goes America.

Travel with me if you will to the year 2020 — no DeLorean time machine necessary (my apologies to Marty McFly and Doc Brown). A sliver of clairvoyant market research courtesy of Packaged Facts’ American Consumers in 2020 is all we need for the journey.