Forecasting the Future of Market Research

future of market research.jpgThe future of market research looks bright. According to a new report by the Business Research Company, the global market research industry is expected to grow at a CAGR of 6.3%, totaling $115 billion by 2020.

Given the expanding world economy, the demand for MR services is forecast to rise across all industries. In addition, a variety of technological changes and political shifts may also affect the market.

Last week, I shared these and other findings in an article published on Quirk’s Marketing Research Review,

Check out the article to learn about:

  • Six influential market research trends and strategies
  • Examples of technological innovations impacting MR
  • The Trump effect and the role of Brexit

To find out more about the report cited in the article, click to

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About the AuthorSarah Schmidt is a Managing Editor at, a leading provider of global market intelligence products and services.

Topics: Market Research Strategy Industry Insights