Looking toward the future of any industry is like watching a race, each company attempting to leverage the latest trends to gain an advantage over the competition. Thus, adaptability and economic mobility are key. In a recent blog post published on GreenBook Blog, author Kristof De Wulf, CEO of InSites Consulting, analyzes how the market research industry is adjusting to the ever-changing economic climate. In doing so, De Wulf determined "4 possible strategic directions" market research may take over the coming years. Understanding these projected market research trends will be critical in allowing your company to fully leverage its business intelligence resources.