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Rob Granader

CEO, MarketResearch.com
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Recent Posts

CEO Lessons from Election Night

Posted by Rob Granader

Nov 15, 2016 9:00:00 AM

Five days after the close of a month, I sit at my desk and go through our P/L (profit and loss) statement looking for signs, messages, trends, clarity.

I suspect many in the political world are doing the same.

I print out all the pages that show what we call the “monthly trend” so I can see how we’ve done in previous months, with a final column comparison to the budget.

I take out a wooden ruler from my drawer, and I follow each line asking myself questions about what I expected. Does it jive with what I was told? Does it go along with the narrative I heard over the previous 30 days?

If the election were my P/L, here is what I would consider:

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From Start-Ups to Apple: Why Everyone Needs Market Research

Posted by Rob Granader

Mar 19, 2015 9:00:00 AM

The two most famous stories about market research are used as arguments against it.

In the first story, Henry Ford famously said that no bit of research or consumer testing would have led him to car production. “If I had asked people what they wanted, they would have said faster horses.”

That may have been true, but Henry Ford wasn’t in the buggy business or even the transportation business. He was a machinist and worked on his family farm. His goal was not to build the first car or enhance transportation; it was to improve car production. Ford neither invented the car nor the assembly line; instead, he improved them so middle America could afford automobiles. He was all about improving efficiency because he knew, from market research, that most Americans didn’t have cars because they were too expensive. His job was to build a car cheap enough for America to buy, not build a faster buggy.

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Topics: Market Research Strategy, Profound, Industry Insights

Thick Data & Market Research: Understanding Your Customers

Posted by Rob Granader

Apr 3, 2014 9:00:00 AM

In the first episode of the hit series Mad Men, Don Draper explains to the client, Lucky Strike cigarettes, that advertising is "based on one thing: happiness. And, do you know what happiness is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of a road that screams with reassurance that whatever you're doing is okay. You are okay."

But, how do you measure your customers' happiness? Predict it? Create products that elicit it? Do customers even know what they want?

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Topics: Market Research Strategy, Advertising, Big Data

How to Use Market Research: An Entrepreneur's Perspective

Posted by Rob Granader

Feb 11, 2014 8:28:00 AM

Every business needs to evolve. Otherwise, you'll find yourself running the best buggy whip business at the turn of the century. Growing revenue is not the only benchmark of a healthy business. A business can be healthy and heading down the right path until, well, it isn't. Phrases like innovator's dilemma, innovator's solution and accelerated disruption have hit the lexicon.

Borders Books made $101 million less than three years before losing $157 million. Blackberry (enough said), Sears, JC Penney, and even more recent high fliers like Zynga have simply misread the market and found themselves on a downward trajectory after experiencing substantial success previously.

So, how do you grow? What new products will attract the customers I want? What else can I sell to my current customers? Where are my new customers? New markets?  By definition, I don’t know anything about them, how do I learn?

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Topics: Market Research Strategy, Emerging Markets

What if a Market Research Report Doesn't Answer My Question?

Posted by Rob Granader

Nov 14, 2013 10:53:00 AM

One market research report can answer thousands of questions from hundreds of companies. Catering to a wide variety of needs can even be viewed as one of their most versatile benefits, at least for the publisher. But, when it comes to obtaining specialized information, syndicated reports may not give you the depth and/or specification you need for a particular project. So, in attempts to avoid spending unnecessary time sifting through reports that are too general, or too broad, you are forced to consider alternative market research options.

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Topics: Market Research Provider, Custom Market Research

The Rise of Middle East Market Research | MarketResearch.com

Posted by Rob Granader

Mar 4, 2013 5:27:00 PM

Will Market Research spending finally rise in the Middle East? Many marketers are betting that it will as the post-Arab Spring consumer grabs the attention of businesses around the world.

This week’s Arabian Gazette publishes an article quoting the CEO of TNS MENA; he sees the region experiencing high demand as investors try to unlock this new market.  Estimated at a mere $600 million, the Middle East and Africa is one of the smallest regions in relation to the $33.5 billion global market research sector.

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Topics: Demographics, Public Sector

Market Research Finds a Place in Rwanda | MarketResearch.com

Posted by Rob Granader

Mar 1, 2013 4:10:00 PM


The value of market research has reached the rural communities of central Africa. Microfinance operations aimed at providing banking services to low-income individuals and groups are trying to use market research to better target their clients. Microfinance gives these low-income groups an opportunity to become self-sufficient by giving them and their businesses the means to borrow and save money.

The US Agency for International Development (USAID) is working with financial institutions specializing in microfinance to train their teams in market research so that they can develop the right products for this growing market. The goal of the program, according to the USAID Rural finance program chief, is to create a more proactive approach in responding to market needs.

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Topics: Demographics

Where can you get good market research reports?

Posted by Rob Granader

Aug 21, 2012 5:30:00 PM

Finding the right market research report for your business can be time consuming and costly. There are an ever growing number of market report vendors online, most of which do not back up their sales with knowledgeable research specialists or customer service. Watch this short video to see how MarketResearch.com can help you pinpoint the specific and actionable market reports you need.

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Topics: Market Research Provider, Industry Insights

Segmenting Market Research in India

Posted by Rob Granader

Jan 22, 2012 11:19:00 AM

Market segmentation is becoming an increasingly important issue in market research and business intelligence in India. Segmentation, as defined in market reports by the Market Research Company India, helps companies identify and pin point the market into groups of potential customers with similar motivations and characteristics.

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Topics: Industry Insights

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