Robert Granader

Founder and CEO,

Recent Posts by Robert Granader:

Market Research Finds a Place in Rwanda |

The value of market research has reached the rural communities of central Africa. Microfinance operations aimed at providing banking services to low-income individuals and groups are trying to use market research to better target their clients. Microfinance gives these low-income groups an opportunity to become self-sufficient by giving them and their businesses the means to borrow and save money.

The US Agency for International Development (USAID) is working with financial institutions specializing in microfinance to train their teams in market research so that they can develop the right products for this growing market. The goal of the program, according to the USAID Rural finance program chief, is to create a more proactive approach in responding to market needs.

Topics: Demographics

Where can you get good market research reports?

Finding the right market research report for your business can be time consuming and costly. There are an ever growing number of market report vendors online, most of which do not back up their sales with knowledgeable research specialists or customer service. Watch this short video to see how can help you pinpoint the specific and actionable market reports you need.

Topics: Market Research Provider Industry Insights

Segmenting Market Research in India

Market segmentation is becoming an increasingly important issue in market research and business intelligence in India. Segmentation, as defined in market reports by the Market Research Company India, helps companies identify and pin point the market into groups of potential customers with similar motivations and characteristics.

Topics: Industry Insights