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Kathleen Zacrep

Social Media Coordinator, MarketResearch.com
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Recent Posts

MarketResearch.com Academic Announces Addition of New Publisher, Unity Marketing

Posted by Kathleen Zacrep

Jul 16, 2015 9:00:00 AM

MarketResearch.com is pleased to announce that we have added a new, industry-leading publisher to our academic platform, Unity Marketing. Unity Marketing specializes in consumer insights for those targeting the affluent consumer segment.  

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Topics: Academic, Market Research Provider

U.S. Skin Care Market to Reach $10,717.4 Million by 2018

Posted by Kathleen Zacrep

Jun 23, 2015 9:00:00 AM

Skin care is a booming industry, as everyone wants flawless skin, and for some, you can’t put a dollar amount on that. The skin care market consists of facial care, body care, hand care, depilatories and make-up remover products and is a $121 billion industry. Now more than ever, consumers are becoming more aware of what they put in, and on, their bodies to stay healthy.

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Topics: Cosmetics & Personal Care

Experiential Learning: A Thing of the Future

Posted by Kathleen Zacrep

Jun 11, 2015 9:00:00 AM

“Tell me and I forget, teach me and I may remember, involve me and I learn.” – Benjamin Franklin.

Experience-based learning has always been a well-known education model, dating back to the Middle-Ages when apprenticeships were often the only way to learn a specific craft. Nowadays, more and more colleges are adopting this approach in the form of experiential learning programs, bringing real-world experience to students in the classroom.  

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Topics: Academic, Education

Top 2015 Consumer Electronic Trends

Posted by Kathleen Zacrep

May 14, 2015 9:00:00 AM

Electronics and technology are always evolving; sometimes it can be tough to keep up with the latest and greatest trends. However, one thing is certain; in today’s world it can be beneficial to stay informed when it comes to some of the latest transformations, so we wanted to outline a couple of the top consumer electronic trends to keep an eye out for this year.

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Topics: Software & Enterprise Computing, Computer Hardware & Networking, Consumer Electronics, Telecommunications & Wireless

How to Use LinkedIn to Effectively Network in the Market Research Industry

Posted by Kathleen Zacrep

Apr 23, 2015 9:00:00 AM

In my other post, "LinkedIn Profile Tips for Market Researchers," I outlined how to best utilize LinkedIn as a Market Researcher and provided tips to strengthen your profile. In this post I’m going to take it a step further and outline ways to effectively network on LinkedIn as a professional within the market research industry.

The World Wide Web is an enormous place, and it can be a bit challenging to figure out how to fit in and where. I’m sure it comes as no surprise that finding a place to fit in on social media can be very beneficial. An incredible 92% of marketers indicated in a 2014 survey that social media is important for their business. LinkedIn can play an integral role in the market research world, and you may be wondering how. So, here’s my outline on how to use LinkedIn for networking.

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Topics: Social Media, How To's, Industry Insights

How Market Researchers Can Effectively Utilize Social Media Analytics

Posted by Kathleen Zacrep

Mar 5, 2015 9:00:00 AM

Social media can play an important role in understanding a brand’s audience. A large amount of users engage in social networking — Facebook alone has 1.2 billion monthly active users. Social media can be used to investigate your target audience and create an appropriate research plan. In this article, I will discuss a few ways market researchers can utilize social media for their research needs. 

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Topics: Social Media, Industry Insights

LinkedIn Profile Tips for Market Researchers

Posted by Kathleen Zacrep

Feb 18, 2015 9:00:00 AM

At the end of 2014 Q4, LinkedIn had 347 million users, up from 296 million earlier in the year. It’s probably safe to say that LinkedIn is unarguably the best social site for B2B marketing, and networking for business professionals overall. With so many users, one may wonder how to stand out and get noticed on a saturated platform. In this article I will share some tips on how to best utilize LinkedIn as a Market Researcher and provide tips to get your profile strength to “all-star.”

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Topics: Social Media, Industry Insights

Market Research Habits of Highly Effective Organizations

Posted by Kathleen Zacrep

Oct 30, 2014 9:00:00 AM

Market research is imperative when it comes to any organization – new or established. You need it to understand your target market and increase sales. Highly effective organizations understand the importance of market research continually taking place. As smallbusiness.gov puts it, organizations conduct market research for numerous reasons throughout various stages of development, all of which are equally important.

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Topics: Market Research Strategy, Advertising

How to Use Market Research to Launch Your Clothing Line

Posted by Kathleen Zacrep

Sep 30, 2014 9:00:00 AM

Before launching any business, it’s imperative you do your research. According to Bloomberg, 8 out of 10 entrepreneurs who start small businesses fail within the first 18 months, a vast 80% don’t succeed. So, if you want to be a part of that successful 20%, you have to put together your SWOT (strengths, weaknesses, opportunities and threats) analysis, business plan, and marketing plan – none of which can be done without reliable and professional market research.

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Topics: Academic, Market Research Strategy, Apparel, How To's

Fall 2014 Trends in the Cosmetics Industry

Posted by Kathleen Zacrep

Sep 16, 2014 9:00:00 AM

Fall is rapidly approaching, one of my favorite times of the year, with the leaves changing to beautiful colors and the weather a perfect mix of hot and cold.  Every year brings about new trends in every industry, in fashion, technology and, of course, the cosmetics industry. Market research played an important role in this year’s trends at New York Fashion Week (NYFW) where the public got a better look at what the upcoming trends will be. 

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Topics: Cosmetics & Personal Care

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