Weekly Wrap-Up: March 30, 2018

WeeklyWrapUp-823489-editedCheck out new blog posts covering a broad range of markets, from e-books to pets to home renovations. The content was written by several publishers:

  • Simba Information
  • The Freedonia Group
  • Packaged Facts
  • MarketsandMarkets
  • Unity Marketing

E-Books an Emerging Market for Scholarly and Professional Publishers

The healthy growth of digital books is propped up by North America, which accounts for 52% of global professional e-book sales.

Renaissance Acquires myON Digital Literacy Platform

The move is intended to pair myON’s digital content library and literacy tools with Renaissance’s reading practice and assessment offerings to deliver a comprehensive suite of reading solutions to educators and students.

Selling K-12 Social Studies

States are bringing social studies back into the mainstream, along with a strong interest in STEM and career and technical education.

Home Renovations Allow Older Americans to Age in Place

A trend toward elderly Americans opting to age in place translates to solid spending gains for the home kitchen and bath remodeling industry.

Channeling Fish, Bird, Small Animal, and Reptile Sales

Data from Packaged Facts’ National Pet Owners Survey shows that pet store chains are the most popular channel for pet owners looking to buy something for their fish, small animal, and reptile.

The Global Trucking Industry and the Role of Artificial Intelligence

AI in trucking can support the increased need to maintain operational efficiency when trucking costs and driver wages have risen.

Interior Design Marketing Strategies That Target Affluent Millennials

In collaboration with MarketResearch.com, Unity Marketing released a free white paper about marketing interior design services to affluent millennials.

Unity Marketing White Paper: Solving the Mystery of Millennials for Interior Designers

Topics: Industry Insights