Weekly Wrap-Up: March 16, 2018

market research articles.pngQuickly scan new market research headlines and keep up with the latest articles written by industry analysts at leading publishers such as:

  • The Freedonia Group
  • Freedonia Focus Reports
  • Packaged Facts
  • Kalorama Information
  • GMR Data

4 Ways Technology is Changing Pharmaceutical Packaging

Pharmaceutical packaging producers are using smart technology to change medication management and storage.

How to Determine Market Size: 2 Common Methods

Freedonia Custom Research project manager Lee Steinbock defines a few analytical approaches for calculating market size in this excerpt from his new white paper.

Growing Economy Drives Labor Force Growth

During 2017, economic growth led to a reduction in the unemployment rate of more than 10%. The expansion in the labor market was also widespread.

Lexus’ Genius Product Placement in Marvel’s Black Panther Movie Highlights Growing Influence of African Americans’ Buying Power

Lexus’ new luxury LC coupe is featured prominently in a major chase scene in Black Panther. For Lexus, this product placement represented an opportunity to link the car maker with a cultural event.

Direct-to-Consumer Diagnostic Testing Has Arrived, with First Cancer Risk Test

23andMe’s BRCA 1 and 2 test has been approved by the FDA for use without a prescription. Kalorama Information sees this development as a positive sign for the $99 million direct-to-consumer market.

Why Kalorama Does Not Publish 100s of Studies Each Year

Kalorama’s studies take months to complete and verifies multiple sources. Firms that publish hundreds of studies each year cannot make a convincing investigation of healthcare markets.

Are Consumers Expressing Their True Feelings About Brands in Market Research Studies?

Market researchers designed a quantitative study to test whether implicit thoughts toward brands are different than explicitly stated ones. Here's what they found.

Global Healthcare Packaging Market Set to Reach $117.2 Billion in 2018

The global healthcare packaging market will grow to $262 billion by 2028, rising from $117.2 billion in 2018. Find out more in this post.

Topics: Industry Insights