Twenty years after the launch of MarketResearch.com, questions about the changing concept of content, the new face of the customers and the overall business landscape, abound.

There are many different sources for new business opportunities, but according to Raffi Amit, a professor of management at the Wharton School, perhaps the most promising ideas come from fully understanding customer needs.

Identifying “the next big thing” is no easy task, but companies must constantly seek out new market opportunities in order to sustain long-term growth in an increasingly competitive environment.

Finding ways to generate additional revenue is at the cornerstone of any successful organization, and it’s particularly important now, as disruptive innovation, shifting trade policies, and rapidly evolving technologies force companies to adapt quickly.

Is there a real market for my product or service? If so, how big is the need? Will customers actually buy what I plan to offer? Entrepreneurs face these critical questions every day.

If you search for market research on Google, you are likely to pull up millions of results.

Unfortunately, not all market research companies are credible. If you rely on low-quality vendors, your own research and conclusions may be equally flawed. The adage “garbage in, garbage out” applies all too well.

Using research to support decision making may sound appealing in theory, but how do companies actually use market research in practice? What are the common approaches?

Having access to the right market research can dramatically impact the trajectory of a student’s career — giving the student the resources to ace projects, impress prospective employers, and land new job opportunities at highly sought-after companies.

In today’s rapidly shifting market landscape, the ability to make effective data-driven decisions is crucial for a variety of essential business operations across an organization.

In order to make informed, data-driven business decisions, you need quality market research.

Market research is essential for all types of businesses in different stages of growth.

As market researchers, we ask consumers how they perceive brands and products, and we accept their responses as a reflection of how they think and feel. But, how do we know that consumers are expressing their honest feelings about a brand? And, is there a way to test whether consumers’ expressed attitudes represent their true thoughts and feelings?