When Procter and Gamble's Charmin Toilet Paper brand made the business decision to break into an already saturated German market it relied heavily on market research to ensure that its Charmin brand would succeed.

Charmin toilet paper has been around for 70 years, so clearly it has wiped the cheeks of everyone from Harry S. Truman to Lady Gaga. They probably know everything there is to know about butts! Maybe there’s piped music blaring through their offices by Sir Mix-a-lot. "I like big butts, and I cannot lie!" Alright, maybe not, but how great would that be!

If it seems that marketing in the education industry is a relatively new phenomenon, look closely at the wall of this 1910 restoration of Rosehill Schoolhouse at the Cherokee Strip Museum in Oklahoma. Along with the wood burning stove, well worn desks and dusty chalk boards you will notice a handful of advertisements for local businesses. Direct marketing solutions in schools have been around for at least the last century; it is an interesting exercise to see how some of the marketing efforts have changed.

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Market segmentation is becoming an increasingly important issue in market research and business intelligence in India. Segmentation, as defined in market reports by the Market Research Company India, helps companies identify and pin point the market into groups of potential customers with similar motivations and characteristics.