Coming up with an idea for a new product can be exhilarating. Figuring out the product's commercial viability, though, involves a complex collection of factors that have to fall into place before that great idea lands in front of consumers and then takes off.

America is nothing if not a nation of resiliency. Our economy's dynamic convalescence during and after the recession has added to America's long, storied history of triumph amidst adversity. Consumer market studies echo that sentiment. 

Shaping your approach to market research can make the difference between money well spent and money wasted.  Whether marketing for a market research firm or starting a new company, the right approach is vital to accomplishing your goals.  According to Greenbook, 35% of companies increased their market research spend in 2012.

Who hasn't heard about the millions of dollars being raised through crowdfunding initiatives? It certainly indicates demand for a product and encourages brand advocacy, but if you're looking at crowdfunding for any sort of business intelligence, you might be counting your chickens before they are hatched. 

Crowdfunding has been wildly successful since it's mainstream debut in 2006.  According to research firm Massolution, its market size is projected to grow to $5.1 billion by the end of 2013 and it's geographic expansion is isolated to the United States and Europe.  According to Go Get Funding, the U.S. and Europe account for 59% and 35% of worldwide crowdfunding capital.

My earliest memory of market research takes me back to Christmas shopping with my mom twelve years ago. We were paid ten bucks to give our opinions on our preference between Coca-Cola Classic and Pepsi (For the record, yours truly is a Coca-Cola Classic man). I did not have the slightest idea how to obtain business intelligence, but I did know what made a tasty beverage.

Given that 20 percent of all meal occasions are snacks, accounting for 25 percent of all calories consumed, it’s no surprise that more healthful snacking will be a major focus area for many food companies and food service operators this year.  Among other weight management trends causing Americans to rethink eating habits, there is growing recognition of the nutritional benefits of fruit and nuts. 

Market research indicates that this nutritional trend will continue to propel consumers' use of nuts and other natural foods as leading snack products. Food producers and retailers are responding by offering a greater range of tasty and convenient products, including nut and fruit bars and trail mix.

You know the summer movie season has arrived when half the commercials on television feature costumed adventurers, speeding muscle cars, computer-enhanced animal characters that are voiced by celebrities, or a combination of all three.

Introduced in April 2010, the iPad quickly zoomed to the top of the global electronics consumer market, and instantly earned millions of zealous users in America. Even the most jaded tech aficionados were mesmerized by the sleek, 1.5 pound, keyboard-free device. Thousands of Americans stampeded to Apple Stores coast to coast to purchase the iPad; more than 300,000 units were sold in the first few days of release.

Food industry trends have led Federal agencies including the Food and Drug Administration and some politicians including New York City Mayor Michael Bloomberg to push for reforms to nutrition standards and to manufacturers' labeling of America's food supply.

While this development has been long in the making, it also coincides with a weight management trend that is gaining steam rapidly: Growing numbers of American customers are letting manufacturers know that they are concerned about health and wellness and that they want the food they purchase to meet their dietary expectations.

In the healthcare IT industry, two of the driving goals that are often at odds with one another are controlling costs and improving the quality of medical treatment.  Telemedicine is one of the practical concepts that truly has the ability to do both at once.  Despite being called telemedicine, this group of technologies is used in hospitals, nursing homes and other care facilities, just as much if not more that in a home care or remote setting.

Currently, telemedicine focuses largely on remote patient monitoring, but it also includes the use of videoconferencing for medical purposes as well.