Caitlin Stewart

Recent Posts by Caitlin Stewart:

3D Printers Provide New Way to Lend Children a Helping Hand

For the past few years, talk of 3D printing and all the different things it can do has amazed the scientific community and the rest of the world. But now, 3D printing is impacting the lives of children in need in an entirely new way.

Topics: Manufacturing & Construction Healthcare

4 Business Goals Market Research Can Help You Accomplish

Many organizations will reach a point in which they get stuck, or are unable to progress any further in accomplishing their business goals. So, it is important that organizations recognize the benefits that can come from purchasing or conducting market research. While sometimes difficult to draw a direct line between market research and ROI, its role in helping organizations reach their goals is a critical enough reason for ensuring your organization conducts adequate market research.

Topics: Market Research Strategy

How to Use Market Research to Determine & Implement Loyalty Programs

Customer loyalty programs are one of the fastest growing marketing techniques among various different industries. American Airlines was one of the first companies to launch a successful loyalty program in 1981, and since then, loyalty programs have only increased in popularity and diversity. Because such programs are so common, not to mention the number of types of loyalty programs to choose from, it is important that you use market research to help you understand which program works best for your organization.

Topics: Market Research Strategy Retail Marketing How To's

How to Use Market Research to Determine Product Pricing

Deciding on a price for a product or service is one of the most important decisions for any organization. Because companies need to cover their costs, it is vital that the price of an item is high enough to cover expenses, but not so high that customers won’t be willing to pay for the product. There are many market research techniques that are important to determine the best price point for any given product.

Topics: Marketing How To's

Projected 2015 Trends in the Manufacturing & Construction Industry

As 2015 arrives, so do new trends in the Manufacturing and Construction industries. Both are expected to see new changes to the industry business models as new factors contribute to the growth of the sectors, including new technologies and boosts in the economy.

Topics: Manufacturing & Construction Industry Insights

Projected 2015 Trends in the Consumer Goods & Retail Industry

New technologies and trends are projected to make big changes in the retail and consumer goods industry for 2015. Trends are going to change the customer experience both in store and from home. Some of the biggest trends include: product customization, increased self-serve options, industry crossover, and increased mobile app usage.

Topics: Retail Marketing

Projected 2015 Marketing Trends

To market effectively to customers, brands are going to need to market in new and innovative ways. Some of the biggest marketing trends that are expected to pop up in 2015 include the personalization of campaigns, creative content, use of videos, and building relationship with customers through big data.

Topics: SEO Marketing

Projected 2015 Trends in the Food & Beverage Industry

Looking ahead to 2015, it’s clear that the changes in consumer preferences will influence new trends in food retailing. The types of trends consumers will be seeking in restaurants will change as well as the way consumers buy their groceries. We viewed two research reports from Packaged Facts, leading food and beverage industry experts, Future of Foodservice: Food and Beverage Menu Trends & Opportunities and Online Food Shopping and Grocery Delivery in the U.S.: Future of Food Retailing, to determine what the biggest trends of the new year will be.

Topics: Food & Beverage Packaged Facts

Keurig Brews up Coffee Innovation with $220 Million Acquisition

By the close of 2014 in the next couple weeks, sales of coffee in retail and foodservice are expected to hit $48 billion. To capture some of those sales, coffee shops and brands are going to have to be innovative, embrace change, and get creative with their business decisions. One company that has truly grasped these concepts is none other than K-cup creator, Keurig.

Topics: Food & Beverage Packaged Facts

The 2014 Holiday Season Expects Increased Consumer Shopping

Even with all the different traditions and customs, one thing remains consistent during the holiday season: consumers shop. For almost all retailers, the end of the year holiday shopping brings in the biggest profits all year long. Presents, decorations, food, and many more items are purchased in abundance to prep for days spent with families and gifts for loved ones.

Topics: Retail Marketing Holiday