Elucidating the Truth in Market Research Through Emotion Analysis

The longer we do market research, the more convinced we are that respondents in our studies are telling us what they think sounds good and explains their behavior. But respondents may not have the ability to explain how and why they make decisions. As market-research practitioners, we’re convinced that our industry is too focused on analyzing what people say rather than identifying the affective or emotional responses that may really drive their behavior.

Topics: Market Research Strategy

C-RAN: A Game-Changing Cutting-Edge Technology for Telcos

Some of the biggest challenges faced by the telecom industry include the growing number of subscribers and user database, the ever-increasing data transmission rate, and providing latent-free services to end-users. In order to tackle these issues, telco providers and networking infrastructure providers jointly came up with the heterogeneous network (HetNet) model, which encompasses components such as small cell, Distributed Antenna System (DAS), and Radio Access Network (RAN).

Topics: Telecommunications & Wireless Industry Insights

Weekly Wrap-Up: September 15, 2017

Each week we round up the latest market research blogs to bring you fresh data and insights from industry analysts. Today, we highlight articles on the e-commerce giant Amazon, clean label trends in the dairy industry, technology usage in classrooms, factors boosting immunoassays, and other timely topics. 

Last but not least, we also share a new downloadable presentation covering the top players in the U.S. pet market.

Topics: Industry Insights

Clean Label Trend Sets a New Norm for Dairy Products

Increasingly people want the freshest and most natural products made from the fewest ingredients without artificial additives — and the dairy aisle is no exception.

Consumers are closely examining nutrition labels and factoring them into their purchase decision, often favoring clean-label foods and beverages made with natural and organic ingredients. 

Topics: Food & Beverage Packaged Facts Industry Insights

Infographic: In Vitro Diagnostics Market Trends

The in vitro diagnostics (IVD) instruments, kits, reagents, and related supplies market is projected to grow to $74 billion by 2022.

Diagnostics providers are actively expanding into markets in developing countries, where there is a rising demand for quality healthcare services. However, stable in vitro diagnostics market growth is also expected in developed countries.

Topics: Diagnostics Kalorama Information Industry Insights

The Strong Growth of Pharma Markets in China, India, and Brazil

The strong growth of the pharma market in China makes it attractive for international investors, according to the recent Pharmaceutical Drugs Market Global Report 2017 by The Business Research Company (TBRC).

In 2016, the pharmaceuticals market in China was valued at $155 billion, which was half the size of the market in the USA. TBRC projects the market to grow at the fast pace of 10% in the period from 2016 to 2020, which is the fastest among the countries presented in the report. Such strong growth can be explained by an aging population and busy lifestyles leading to increased numbers of cases of diabetes and cancer.

Topics: Pharmaceuticals Industry Insights

Weekly Wrap-Up: September 1, 2017

See our latest article round-up, bringing you the latest market research data and analysis across a broad range of industries. This week's posts explore the markets for housing, craft beer, Texas sand, IVD, and education products.

Plus, check out our recent media coverage in The New York Times, Marketplace, CNBC, and other top publications.

Topics: Industry Insights

Teachers: Influencers in Schools and Communities

There is a powerful force at work in our schools and communities. A force with the reach, authority, and trust to engage youth, change behavior, champion a cause, build brand awareness, and evangelize for products. 

That force is teachers, and when it comes to introducing an offering or a message into a district, brands and nonprofits should understand that the teacher’s role is evolving and that evolution creates an opportunity for you.

Topics: Public Sector Education Industry Insights

MarketResearch.com in the News: Summer 2017 Highlights

In the last two months, MarketResearch.com's publishing divisions were cited in a broad range of publications including The New York Times, Marketplace, and CNBC.

Scroll through our recent press hits below. To access additional information about a particular subject, click the link to view the related report page.

Topics: Industry Insights

Weekly Wrap-Up: August 25, 2017

Read the latest analysis on leading brands such as Harley-Davidson, Whole Foods, and LEGO Education.

Plus, learn about innovative companies in molecular point-of-care. If you're interested in IVD, don't miss the new feature page covering the in vitro diagnostics market which includes helpful charts, infographics, and more.

Topics: Industry Insights