How the US Avoided a Recession in 2023, and What to Expect in 2024

At the start of 2023, many financial observers (including the economics department) expected the US economy to suffer a recession during the year, most likely during the first half of the year. The Federal Reserve was fighting inflation with a campaign to raise short-term interest rates. Those higher rates were expected to cool business and residential investment spending and eventually lead to decline in overall economic activity.

Topics: Market Research Strategy Industry Insights

$7.6 Billion U.S. Health Coaching Market Will Surge to New Heights in the Next 5 Years

Health coaching has emerged as a $7.6 billion service market, with a strong growth outlook. There are now an estimated 128,000 health coaches and health educators that advise and motivate clients to change bad lifestyle habits and to manage chronic conditions such as diabetes.

Topics: Healthcare Industry Insights

Top 3 Reasons Educators Should Subscribe to Education Market Advisor

Simba Information’s biweekly newsletter Education Market Advisor serves as an invaluable resource for those seeking insider intelligence on the news, insights, and trends shaping the education industry.

Topics: Academic Market Research Provider Simba Information

Trends in Health Care Spending: Breaking Down the Numbers for the U.S. and World

Health care expenditures continue to rise in the U.S. and throughout the world. Total U.S. health care expenditures were estimated to be $4.12 trillion in 2022 and are projected to soar to $5.51 trillion in 2030.

Topics: Healthcare Industry Insights

How to Use Market Research for Onboarding and Training Employees

Is your organization facing challenges onboarding new staff due to persistent turnover?

If so, you are not alone. According to a Gallup survey, only 12% of employees strongly agree that their organization does a great job of training new employees.

Topics: Market Research Strategy How To's

Top 10 Articles Published on in 2023

In 2023, the blog published data from a variety of leading market research firms. Our most-read articles discussed influential market trends, high-growth industries, and the rise of artificial intelligence.

Topics: Industry Insights

Supply Chain Disruptions Limits Growth in the Sleep Diagnostics Market

Obstructive sleep apnea (OSA) affects roughly one out of every five people in the United States and it is estimated that 85% of people suffering from OSA are underdiagnosed (Santilli, et al., 2021).

Topics: Diagnostics Pharmaceuticals Medical Devices Industry Insights

The Strategic Value of Regression Analysis in Marketing Research

Regression analysis is an important component of data-driven decision-making. This statistical technique is widely used in various fields, including economics, finance, marketing, healthcare, and social sciences, to understand the relationships between variables and make informed predictions.

Topics: Market Research Strategy How To's

4 Major Education Industry Trends to Watch in 2024

Many global industries are being transformed by advances in technology, and education is no exception.

Topics: Public Sector Education Industry Insights

Why Recent Innovations in the ENT Endoscope Market Are Causing a Backlash

The ear, nose, and throat (ENT) specialty, also known as otorhinolaryngology, is a medical field with over 300 million procedures conducted globally in 2022. This market is set to grow larger than its current value as innovations continue to bring more solutions to the table, to help a wider range of patients.

Topics: Medical Devices Industry Insights