A Series Identifying Trends, Challenges and Opportunities Banks and Bankers Will Face in 2015

Bankers throughout the globe primarily focus on operating their banks in a safe and efficient way. But, they have little time to gain clear, established and organized information about the industry as a whole, and as we move into a new year, it is as critical of a time as ever to understand the factors that will be driving the industry moving forward. Therefore, Banking Reports, Ltd. Research, a leading banking industry research firm, has identified the following trends to help bankers better understand the challenges and opportunities that will arise throughout 2015.

Market Research can be separated into two basic categories: problem-identification research and problem-solving research. Problem-identification research helps marketing teams identify what types of problems they might have, while problem-solving research helps identify ways to solve those problems through marketing mix and segmentation. There are many problem identification and solving methods that can be completed through market research. Take a look at the examples below to see which methods can benefit your company.

After spending more than 12 years as a Partner of a market strategy consulting firm in Chicago, I am continually reminded of the value that purchasing flexibility would have offered our firm as we worked to solve business issues for clients engaged in a wide variety of industries, ranging from high-tech, building materials, consumer goods, electronics, etc. Plus, consultants are required to obtain very diverse information, very often and very quickly. This can make buying market research a nightmare. The ability to customize market research purchases would have saved us time and money by focusing in on only the specific information we needed. Yet, MarketResearch.com's Profound platform offers the capability to solve this issue through tailored market research purchases and reporting.

The most popular terms used by enterprise communications vendors today—and, indeed, for many years—are “UC” (which stands for “unified communications”) and “UCC” (“unified communications and collaboration”). But, if you think that means IT buyers understand what those terms mean, you’re wrong.

Despite the hype, mobile payments are still rare and likely to remain so over the next ten years, at least in the developed world. It appears that the market leaders, in particular large banks, have little incentive to invest in alternative payments.

Taking into account current knowledge of market drivers, the global value of mobile payments will triple from $311 billion in 2013 to $1.1 trillion in 2017, representing a rise from less than 1% to 3% of the world card payments.

While e-commerce has become mainstream, most online purchases are still card based.

MarketResearch.com partners with over 700 publishers to offer customers the most comprehensive collection of diverse business intelligence. Each publisher has its own story and offers unique and insightful perspective into the industries they cover. This week, MarketResearch.com is spotlighting economic and business research firm Timetric. Read on to learn more about Timetric and their products.