In recent blogs, we’ve explored the top trends shaping the luxury consumer market in 2015. The overriding trend that will impact all marketers at the high-end is a mood of austerity. Despite the newly revised and remarkably strong GDP growth of 5% in third quarter 2014 and the stock market topping 18,000 at year end, American affluent consumers are holding tight to their monetary gains. They are choosing to save and invest to grow even more wealth, rather than spend it on luxury indulgences. Affluent austerity doesn't mean they have given up shopping, but they are applying new more demanding standards to the purchases they make. They are getting back to basics with a taste for simplicity and view toward getting more value for less.