Luxury Brands' Evolving Story: Top Trends Shaping the Luxury Consumer Market in 2015

Unity Marketing's look at the five most important trends for marketers targeting the U.S. affluent customer in 2015

In recent blogs, we’ve explored the top trends shaping the luxury consumer market in 2015.  The overriding trend that will impact all marketers at the high-end is a mood of austerity. Despite the newly revised and remarkably strong GDP growth of 5% in third quarter 2014 and the stock market topping 18,000 at year end, American affluent consumers are holding tight to their monetary gains. They are choosing to save and invest to grow even more wealth, rather than spend it on luxury indulgences. Affluent austerity doesn't mean they have given up shopping, but they are applying new more demanding standards to the purchases they make. They are getting back to basics with a taste for simplicity and view toward getting more value for less. 

Topics: Apparel Demographics Marketing

How to Use Market Research to Launch Your Clothing Line

Before launching any business, it’s imperative you do your research. According to Bloomberg, 8 out of 10 entrepreneurs who start small businesses fail within the first 18 months, a vast 80% don’t succeed. So, if you want to be a part of that successful 20%, you have to put together your SWOT (strengths, weaknesses, opportunities and threats) analysis, business plan, and marketing plan – none of which can be done without reliable and professional market research.

Topics: Academic Market Research Strategy Apparel How To's

Living in a Smart World | Smart Electronics, Smart Homes, Smart Grid

Nowadays, technology makes life easier for us. We are surrounded by so many “smart” devices that do many of our daily tasks for us. There’s an abundance of this newer technology from smart wearables, to smart homes and smart grids. As technology advances it will only become more ingrained into all aspects of our lives. A study last year by IBM predicted the upcoming five smart technology trends for the next five years will include smarter classrooms, stores, medicine, privacy and protection, and cities. The evolution of technology isn’t stopping anytime soon.

Topics: House & Home Apparel Energy & Resources Consumer Electronics Telecommunications & Wireless

Market Research Forecasts Wearable Technology to Transform Industry and Lifestyles

Wearable devices represent technology that humans can wear on-the-go. According to market intelligence, these devices will ultimately replace most of today's traditional gadgets that are used on a daily basis. Just as today’s devices are wholly unrecognizable to someone from twenty years ago, wearable technology and other advances will make today's gadgets seem obsolete only in about ten years.

Wearables are a pioneering approach to integrating smarter and more practical gadgets into daily life. Initially focused on communications, applications, content and commerce, wearables will ultimately be involved in many other aspects of life and transform the lifestyles we once knew.  Routine tasks will be transformed as activities become more efficient, entertaining and controllable.

Topics: Apparel Consumer Electronics Telecommunications & Wireless

Market Research Publisher Spotlight: Global Research & Data Services

MarketResearch.com partners with over 700 publishers to offer customers the most comprehensive collection of diverse business intelligence. Each publisher has its own story and offers unique and insightful perspective into the industries they cover. This week, MarketResearch.com is spotlighting global multi-industry information provider Global Research & Data Services. Read on to learn more about Global Research & Data Services and their products.

Topics: Cosmetics & Personal Care Food & Beverage Materials & Chemicals House & Home Apparel Manufacturing & Construction Energy & Resources Pharmaceuticals Transportation & Shipping Consumer Electronics Medical Devices