We hear it all the time: "But, I am not the buyer..." One of the most common client misconceptions that I have experienced while working in the market research industry is that the MarketResearch.com research specialists are only here to help those within the company library or purchasing department find and buy relevant reports. While we do assist clients in this way, there is also a great deal that we can do for those who are using the reports as well, even if you hold no purchasing power.

Wireless services are a key area for telecommunications' industry growth in 2014, and industry players around the world are competing heavily for a lead position in these developments.  In fact, it is expected that subscriptions to wireless services will overtake the actual world population due to the number of multiple subscriptions owned.

The most popular terms used by enterprise communications vendors today—and, indeed, for many years—are “UC” (which stands for “unified communications”) and “UCC” (“unified communications and collaboration”). But, if you think that means IT buyers understand what those terms mean, you’re wrong.

In the first episode of the hit series Mad Men, Don Draper explains to the client, Lucky Strike cigarettes, that advertising is "based on one thing: happiness. And, do you know what happiness is? Happiness is the smell of a new car. It's freedom from fear. It's a billboard on the side of a road that screams with reassurance that whatever you're doing is okay. You are okay."

But, how do you measure your customers' happiness? Predict it? Create products that elicit it? Do customers even know what they want?

In the two past decades, the healthcare industry in China has been growing at a fast pace, as it is a tremendous challenge to provide healthcare for 1.3 billion people. According to Asia Market Information and Development Company, the dramatic expansions of the healthcare system, drug manufacturing, and health insurance have transformed China’s society and economy. Life expectancy has now reached 76.8 for women and 72.5 for men compared to 69.9 for women and 66.9 for men in 1990. Demographic transition from high mortality to low mortality has helped drive this increase in life expectancy. Primary diseases have also shifted from infectious to chronic. Cancer, heart diseases and cerebrovascular diseases are now top killers. As of now, spending on healthcare counts for over 5% of GDP and that will only continue to increase in the next decade. 

MarketResearch.com partners with over 700 publishers to offer customers the most comprehensive collection of diverse business intelligence. Each publisher has its own story and offers unique and insightful perspective into the industries they cover. This week, MarketResearch.com is spotlighting global multi-industry information provider Frost & Sullivan. Read on to learn more about Frost & Sullivan and their products.

Over the last dozen or so years, the Cloud Computing (CC) industry has made monumental strides, and there seems to be no shortage of opinions and analysis around the CC solution having huge potential across many applications. In fact, several analysts expect the market to eventually reach hundreds of billions of dollars from an estimated $35.6 billion in 2013. However, market size does not appear to be the question. The pressing issues for the CC industry lie in its security, business adoption/transformation and infrastructure, which will have a significant impact on when that market potential can be realized.

There are many challenges being faced by the players in the Transmission and Distribution sector at the moment. Not least of these challenges is keeping up with the latest in innovation and technology. With the advancement of the rollout of smart-grid technology and an increasing trend towards distributed generation, the aging grid infrastructure in many countries is holding back development and deployment of the technological capacity we possess. One of the questions asked in this is, who is at an advantage, the large ‘traditional’ OEMs or the smaller innovators.

The T&D networks are continuously evolving in both size and nature. They must grow in order to cope with ever rising demand. In the past it was simply a matter of adding more lines, transformers and ancillary equipment, today the technology of the systems is often able to substitute increased sophistication for physical growth, or to reduce the additions required by making the system more efficient.

A "good" market research report can cost you thousands of dollars.  And when I say “good,” I mean a report that helped you make one of your difficult business decisions: should we buy company X, should we invest in industry Y, who are the competitors we should fear, who are the customers we should go after?  While some may find it hard to determine to what extent, market research is unequivocally helpful when trying to make an affirmative decision (ie: should we enter this market?), and it can be equally helpful in informing on what to avoid.

Yet, often times, defining success when using market research can be a major gray area. Success doesn't always translate into definite measurables. Plus, success can be an extremely subjective concept. What a small entrepreneurial technology company might call success can be vastly different from success as defined by a Global 2000 corporate powerhouse.

MarketResearch.com is excited to announce the addition of a new publisher, Barnes Reports, to our Academic platform. Over the years, Barnes Reports has earned a reputable name within the academic community, making them a valuable addition to our Academic content offering. Barnes Reports publishes cost-effective and timely studies on a variety of industries and consumer buying trends in both the United States and world markets, including the largest manufacturing, retail, wholesale and services industries.