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Research Firms Explore the Potential Impact of Trump's Presidency

Posted by Sarah Schmidt

Feb 13, 2017 8:45:00 AM

How will President Donald Trump affect the economy in the coming weeks and years? Which industries face the biggest shifts? How can you be prepared for what's next?

Several market research firms are weighing in as various issues jump to the forefront of the news cycle.

Here's a look at the latest #mrx tweets serving up data and analysis on the potential economic impact of Trump's presidency across different industries.

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Topics: Travel & Leisure, Retail, Pharmaceuticals, Demographics, Social Media, Industry Insights

Why Hotels and Airlines Are Fighting Their Distributors

Posted by Steven Richmond

Nov 21, 2016 9:00:00 AM

The US travel services industry, which includes both traditional and online travel agencies, increasingly faces a new source of competition for booking services: the airlines and hotel operators themselves.

A growing number of airlines and hotels are adopting strategies — such as loyalty programs, fees on third-party bookings, or discounts on direct bookings — to encourage consumers to book services directly with them.

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Topics: Travel & Leisure, Industry Insights, The Freedonia Group

US Interest in Golf Swinging in Equipment Suppliers’ Favor

Posted by Luke Hickman

Sep 19, 2016 8:30:00 AM

In 2014, gymnasium and exercise equipment surpassed golf equipment as the largest sports equipment segment in the US, a position golf equipment had held since 2006. Since that time, many observers have declared the downfall of golf, citing falling participation levels and the millennial cohort’s apparent lack of interest for the game. In addition, the number of open golf courses in the US has taken a tumble in the past decade.

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Topics: Travel & Leisure, Retail, Industry Insights, The Freedonia Group

eSports Is a Booming Industry with Huge Growth Potential

Posted by Robert Kaminsky

Aug 22, 2016 8:39:49 AM

As the current craze over Pokemon Go demonstrates, the age of electronic gaming has more than arrived. What many don’t know, however, is that the age of eSports has dawned as well. If you are saying to yourself, “What the heck is eSports?” you are not alone, but that does not mean eSports is not big business.

eSports (a.k.a. electronic sports or professional gaming) is a growing market where athletes compete via computers rather than on a field or in a stadium. So instead of watching football, baseball, or basketball, fans of these sports are watching StarCraft II, League of Legends, and Dota2.

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Topics: Travel & Leisure, Industry Insights

The Future of Virtual Reality and Augmented Reality

Posted by Caitlin Stewart

Jun 14, 2016 8:30:00 AM

Despite past failures and false starts, virtual reality is taking off. According to a report by Rider Research, virtual reality has become one of the hottest technology buzzwords for 2016. Consumer demand is rising fast as realistically priced virtual reality and augmented reality products hit the market.

But what exactly are augmented reality and virtual reality products? Who can use them? And which industries are going to most benefit from these new technologies? Read on to find out.

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Topics: Travel & Leisure, Consumer Electronics, Healthcare, Media, Industry Insights

The Dating Services Industry in 2016 and Beyond

Posted by Caitlin Stewart

May 23, 2016 8:30:00 AM

One of the world’s oldest professions is matchmaking, and given the role of technology in today’s world, it’s no surprise that the industry is booming. With an explosion of new websites and apps, the dating services industry has performed very well in the past five years and is continuing to grow as today's singles turn to the Internet for help finding love.

Read on to discover insights into the market for dating services and what the future holds for this industry.

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Topics: Travel & Leisure, Retail, E-commerce & IT Outsourcing, Industry Insights

How E-Commerce Is Revolutionizing Retail, Travel, and Entertainment

Posted by Sarah Schmidt

May 10, 2016 8:30:00 AM

In this video, Jack W. Plunkett, CEO of Plunkett Research, Ltd, highlights several e-commerce trends that are transforming retail, travel, entertainment, and communication.

“The Internet is all about saving time, and therefore saving money, and about eliminating geographic and physical boundaries,” he explains. "The Internet will allow you to do business, gather information, and watch entertainment virtually anywhere, anytime, without any physical constraints whatsoever beyond the necessity of having access to the Internet."

To find out how e-commerce is affecting different industries, watch the video and read a summary of Mr. Plunkett's findings below.

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Topics: Travel & Leisure, Retail, E-commerce & IT Outsourcing, Media, Industry Insights

Top Trends Shaping the Travel Industry

Posted by Sarah Schmidt

Dec 2, 2015 8:30:00 AM

The travel industry is undergoing tremendous change. Social media is opening up new creative ways for travel companies to market to consumers and broaden their reach. At the same time, mobile shopping is skyrocketing, forcing industry players to adapt quickly in order to capture the sales of on-the-go shoppers.

Perhaps most importantly, the sharing economy is now a multibillion dollar market and one of the fastest growing segments of the travel industry. Some analysts speculate that disruption is the “new normal” in the travel industry. To learn more about these shifts, read the blog post below.

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Topics: Travel & Leisure, Industry Insights

A Snapshot of Consumer Spending on Thanksgiving

Posted by Caitlin Stewart

Nov 19, 2015 8:30:00 AM

Thanksgiving Day includes many different traditions for families all over America. From cooking extravagant dinners to traveling to visit friends and famly, the options for celebrating the holiday are truly endless. But there is one common factor that affects families during Thanksgiving weekend each year: high spending.

Thanksgiving weekend is one of the most expensive of the year, and that’s not just because of the amount of turkey being purchased. Food, travel costs, and shopping on Black Friday are all contributors to high spending during the five-day span. In this blog post, we will look at some of the main factors that influence consumer spending patterns during Thanksgiving.

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Topics: Travel & Leisure, Retail, Holiday

Affluents Will Travel in New Luxury Style This Year

Posted by Pam Danziger

Jun 3, 2015 9:00:00 AM

What links such diverse travel marketers, like airlines, hotels, cruise lines, rental car agencies, travel agencies, tour operators, and travel media outlets, in their pursuit of sales, growth and profits? Those marketers that win and beat their direct competition will be the ones that understand the needs, wants and desires of the best potential customers and put insights into action with marketing strategies, tactics and guest services that really matter. 

When it comes down to the best potential customers for any travel marketer, it is the affluent consumer, people with plenty of disposable income to spend and an appetite for new, exotic, out-of-the-ordinary experiences.

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Topics: Travel & Leisure, Demographics, Marketing

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