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Forecasting the Future of Market Research

Posted by Sarah Schmidt

Mar 20, 2017 8:45:00 AM

The future of market research looks bright. According to a new report by the Business Research Company, the global market research industry is expected to grow at a CAGR of 6.3%, totaling $115 billion by 2020.

Given the expanding world economy, the demand for MR services is forecast to rise across all industries. In addition, a variety of technological changes and political shifts may also affect the market.

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Topics: Market Research Strategy, Industry Insights

When to Consider Custom Market Research

Posted by Sarah Schmidt

Feb 8, 2017 8:45:00 AM

In today’s rapidly evolving world, organizations must recognize new opportunities and threats and adapt quickly.

In order to stay ahead and make the right decisions, it is critical to turn to an objective third-party for industry analysis. Syndicated market research reports are a cost-effective option, but they may not always be specific enough to meet your needs — especially during high-stakes, "make or break" moments. Custom market research studies offer a more tailored solution to meet your unique objectives, and provide the information needed to make important decisions with confidence.

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Topics: Market Research Strategy, Market Research Provider, Custom Market Research

The Big List of Global Market Research Publishers

Posted by Sarah Schmidt

Jan 25, 2017 8:45:00 AM

Are you looking for global market research? The 21 market intelligence firms listed below provide comprehensive data analysis, business information, and forecasts on a wide array of global markets.

Whether you are interested in mobile technologies, financial services, TV broadcasting, diagnostic imaging, or a variety of other markets big or small, these publishers have your research needs covered.

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Topics: Market Research Strategy, Market Research Provider

Relying on Experts Is Vital in the Era of Big Data

Posted by Jack W. Plunkett

Jan 18, 2017 8:45:00 AM

At Plunkett Research, we believe that today’s “big data” requires a big human effort to edit, standardize, and evaluate information before it is usable in a reliable manner.

Corporate and government leaders are keenly aware that advancing technologies are creating vast new opportunities for competitive intelligence, operating benchmarks, market analysis, and other vital data. At the same time, these end-users probably don’t have the departmental skill sets or budgets needed to develop analytical software to take advantage of this trend.

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Topics: Market Research Strategy, Market Research Provider, Big Data

Top 21 Blog Posts by The Freedonia Group in 2016

Posted by Corinne Gangloff

Jan 17, 2017 8:45:00 AM

Since joining MarketResearch.com, Freedonia’s analysts have produced a huge number of blog posts to give readers an inside look at the latest market research. The Freedonia Group’s large crew of in-house analysts write about 120 Industry Studies and 600 Freedonia Focus Reports per year.

The blogs not only give us a chance to show our creative side, but also share some interesting tidbits we learned while writing our studies and reports. Read on for a list of the most-viewed blog posts by our analysts in 2016.

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Topics: Market Research Strategy, Industry Insights, The Freedonia Group

Internet Market Research: Using Paid vs. Free Information

Posted by Robert Kaminsky

Jan 11, 2017 8:45:00 AM

The internet remains a great source of free information for people to use on a daily basis. You can find the answers you need on a wide variety of topics, and you don’t even need to leave your desk or make a phone call to get it.

In the current environment where fake news sites are popping up all over, it is more important than ever to decide what business information you can reliably obtain from the web and what you are better off purchasing from a professional publisher of market research.

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Topics: Market Research Strategy, How To's

Predicted Market Research Trends for 2017

Posted by Sarah Schmidt

Dec 15, 2016 9:00:00 AM

What market research trends should you expect to see in 2017? This blog post shares different perspectives from a wide variety of market research professionals, suppliers, and executives in the field.

Check out the quotes below to find out more about what the future may hold for market researchers and the industry as a whole.

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Topics: Market Research Strategy

Social Media as a Research Methodology

Posted by Bex Carson

Dec 8, 2016 9:00:00 AM

In today’s world, there is a lot of hype surrounding social media — unsurprisingly, considering the medium itself created the very concept of going viral.

According to the Gartner hype curve for new technologies, a period of hype and inflated expectations is followed by the “trough of disillusionment” during which we become more critical of a new concept or technology we’ve bought into and believed in its inherent value. Questions ensue.

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Topics: Market Research Strategy, Social Media

4 Essential Attributes of Successful Researchers

Posted by Sarah Schmidt

Nov 9, 2016 8:30:00 AM

What core skills should researchers build in order to excel? How can researchers stay relevant and impactful long into the future, as technologies continue to evolve?

A variety of thought leaders in the marketing and research sectors shed light on these questions in the new report Towards an Insights Driven Organisation from the MRS Delphi Group.  

According to the report, a passion for the customer and rigorous objectivity are just baseline skill sets. Researchers of the future must also develop the following attributes and abilities.

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Topics: Market Research Strategy, How To's

Q&A with MarketResearch.com Founder and CEO Rob Granader

Posted by Sarah Schmidt

Nov 1, 2016 8:30:00 AM

The market research landscape is evolving. Customer needs are changing. As a company, we are constantly working to anticipate these shifts and deliver the right mix of platforms and services to our global customer base.

MarketResearch.com’s leadership team recently wrapped up its annual strategy meeting. Department heads from content, operations, marketing, and sales gathered from across the U.S. and Great Britain to identify key issues affecting our customers. We caught up with CEO and Founder Rob Granader to hear his thoughts on current trends and developments and where the market research industry is headed.

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Topics: Market Research Strategy, Market Research Provider

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