HOME        EBOOK/WHITE PAPERS        VIDEOS        SLIDESHARES MarketResearch.com_H_235pxw        BLOG        

   MARKET RESEARCH INSIGHTS & BUSINESS INTELLIGENCE

Market Research Weekly Wrap-Up: April 28, 2017

Posted by Sarah Schmidt

Apr 28, 2017 8:45:00 AM

Check out the latest industry analysis with fresh insights and perspectives from analysts in the field. 

Here's a list of recent articles from MarketResearch.com and our publishing divisions, plus a few interesting selections from other websites. 

Read More

Topics: Market Research Strategy, Industry Insights

Market Research Weekly Wrap-Up: April 21, 2017

Posted by Sarah Schmidt

Apr 21, 2017 8:45:00 AM

Welcome to our new recurring blog series, where we'll bring you up to speed on the latest industry analysis and market research blogs from the past week. 

Take a look at recent articles from MarketResearch.com and our publishing divisions, plus a few top picks from other relevant websites and forums. 

Read More

Topics: Market Research Strategy, Industry Insights

How to Evaluate Brand Health Using a Psychological Theory of Love

Posted by Anne Beall, Gina Zuercher, and Mark Geniesse

Apr 11, 2017 8:45:00 AM

“How is my brand perceived relative to competitors?”

“What perceptions of my brand most drive behavior?”

“How do I positively impact perceptions of and behavior toward my brand?”

These are common, vital questions raised by marketers and brand managers. Measuring a brand’s “health” – how consumers perceive and interact with the brand, and how perceptions and behaviors align with revenue – is a common objective in market research, but is often not achieved because not all elements of brand health are measured.   

Read More

Topics: Market Research Strategy, How To's

Forecasting the Future of Market Research

Posted by Sarah Schmidt

Mar 20, 2017 8:45:00 AM

The future of market research looks bright. According to a new report by the Business Research Company, the global market research industry is expected to grow at a CAGR of 6.3%, totaling $115 billion by 2020.

Given the expanding world economy, the demand for MR services is forecast to rise across all industries. In addition, a variety of technological changes and political shifts may also affect the market.

Read More

Topics: Market Research Strategy, Industry Insights

When to Consider Custom Market Research

Posted by Sarah Schmidt

Feb 8, 2017 8:45:00 AM

In today’s rapidly evolving world, organizations must recognize new opportunities and threats and adapt quickly.

In order to stay ahead and make the right decisions, it is critical to turn to an objective third-party for industry analysis. Syndicated market research reports are a cost-effective option, but they may not always be specific enough to meet your needs — especially during high-stakes, "make or break" moments. Custom market research studies offer a more tailored solution to meet your unique objectives, and provide the information needed to make important decisions with confidence.

Read More

Topics: Market Research Strategy, Market Research Provider, Custom Market Research

The Big List of Global Market Research Publishers

Posted by Sarah Schmidt

Jan 25, 2017 8:45:00 AM

Are you looking for global market research? The 21 market intelligence firms listed below provide comprehensive data analysis, business information, and forecasts on a wide array of global markets.

Whether you are interested in mobile technologies, financial services, TV broadcasting, diagnostic imaging, or a variety of other markets big or small, these publishers have your research needs covered.

Read More

Topics: Market Research Strategy, Market Research Provider

Relying on Experts Is Vital in the Era of Big Data

Posted by Jack W. Plunkett

Jan 18, 2017 8:45:00 AM

At Plunkett Research, we believe that today’s “big data” requires a big human effort to edit, standardize, and evaluate information before it is usable in a reliable manner.

Corporate and government leaders are keenly aware that advancing technologies are creating vast new opportunities for competitive intelligence, operating benchmarks, market analysis, and other vital data. At the same time, these end-users probably don’t have the departmental skill sets or budgets needed to develop analytical software to take advantage of this trend.

Read More

Topics: Market Research Strategy, Market Research Provider, Big Data

Top 21 Blog Posts by The Freedonia Group in 2016

Posted by Corinne Gangloff

Jan 17, 2017 8:45:00 AM

Since joining MarketResearch.com, Freedonia’s analysts have produced a huge number of blog posts to give readers an inside look at the latest market research. The Freedonia Group’s large crew of in-house analysts write about 120 Industry Studies and 600 Freedonia Focus Reports per year.

The blogs not only give us a chance to show our creative side, but also share some interesting tidbits we learned while writing our studies and reports. Read on for a list of the most-viewed blog posts by our analysts in 2016.

Read More

Topics: Market Research Strategy, Industry Insights, The Freedonia Group

Internet Market Research: Using Paid vs. Free Information

Posted by Robert Kaminsky

Jan 11, 2017 8:45:00 AM

The internet remains a great source of free information for people to use on a daily basis. You can find the answers you need on a wide variety of topics, and you don’t even need to leave your desk or make a phone call to get it.

In the current environment where fake news sites are popping up all over, it is more important than ever to decide what business information you can reliably obtain from the web and what you are better off purchasing from a professional publisher of market research.

Read More

Topics: Market Research Strategy, How To's

Predicted Market Research Trends for 2017

Posted by Sarah Schmidt

Dec 15, 2016 9:00:00 AM

What market research trends should you expect to see in 2017? This blog post shares different perspectives from a wide variety of market research professionals, suppliers, and executives in the field.

Check out the quotes below to find out more about what the future may hold for market researchers and the industry as a whole.

Read More

Topics: Market Research Strategy

Subscribe to our blog

Popular Categories

How-Tos

Industry Insights

New Call-to-action
How to Succeed Using Market Research, featured on www.blog.marketresearch.com