Forecasting Methods to Use During Periods of Volatility & Disruption

The last decade has been filled with unexpected events, from the global financial crisis to Brexit to the election of President Donald Trump. The reputations of polling companies have taken a public beating, and data gathered from surveys, interviews, and focus groups may fall under increased scrutiny as a result.

Given the current climate of volatility, how can consumer insight professionals, research analysts, and marketers choose the right forecasting methods and make meaningful predictions with confidence?

Topics: Market Research Strategy How To's

4 Tips for Perfecting B2B Customer Satisfaction Research

Satisfaction surveys are rife. From hotel stays to meals in restaurants, booking train tickets to searching comparison sites — as a consumer, you can barely get through a day anymore without someone asking about your customer experience and likelihood to recommend them to a friend.

The merits or pitfalls of this constant quest for consumer satisfaction data could be debated all day, but I’m not going to because (thankfully) B2B is different. Here, customer satisfaction measures are normally less frequent and more bespoke, with programmes typically conducted anywhere from quarterly to biennially.

Topics: Market Research Strategy How To's

Market Research Weekly Wrap-Up: April 28, 2017

Check out the latest industry analysis with fresh insights and perspectives from analysts in the field. 

Here's a list of recent articles from MarketResearch.com and our publishing divisions, plus a few interesting selections from other websites. 

Topics: Market Research Strategy Industry Insights

Market Research Weekly Wrap-Up: April 21, 2017

Welcome to our new recurring blog series, where we'll bring you up to speed on the latest industry analysis and market research blogs from the past week. 

Take a look at recent articles from MarketResearch.com and our publishing divisions, plus a few top picks from other relevant websites and forums. 

Topics: Market Research Strategy Industry Insights

How to Evaluate Brand Health Using a Psychological Theory of Love

“How is my brand perceived relative to competitors?”

“What perceptions of my brand most drive behavior?”

“How do I positively impact perceptions of and behavior toward my brand?”

These are common, vital questions raised by marketers and brand managers. Measuring a brand’s “health” – how consumers perceive and interact with the brand, and how perceptions and behaviors align with revenue – is a common objective in market research, but is often not achieved because not all elements of brand health are measured.   

Topics: Market Research Strategy How To's

Forecasting the Future of Market Research

The future of market research looks bright. According to a new report by the Business Research Company, the global market research industry is expected to grow at a CAGR of 6.3%, totaling $115 billion by 2020.

Given the expanding world economy, the demand for MR services is forecast to rise across all industries. In addition, a variety of technological changes and political shifts may also affect the market.

Topics: Market Research Strategy Industry Insights

When to Consider Custom Market Research

In today’s rapidly evolving world, organizations must recognize new opportunities and threats and adapt quickly.

In order to stay ahead and make the right decisions, it is critical to turn to an objective third-party for industry analysis. Syndicated market research reports are a cost-effective option, but they may not always be specific enough to meet your needs — especially during high-stakes, "make or break" moments. Custom market research studies offer a more tailored solution to meet your unique objectives, and provide the information needed to make important decisions with confidence.

Topics: Market Research Strategy Market Research Provider Custom Market Research

The Big List of Global Market Research Publishers

Are you looking for global market research? The 22 market intelligence firms listed below provide comprehensive data analysis, business information, and forecasts on a wide array of global markets.

Whether you are interested in mobile technologies, financial services, TV broadcasting, diagnostic imaging, or a variety of other markets big or small, these publishers have your research needs covered.

Topics: Market Research Strategy Market Research Provider

Relying on Experts Is Vital in the Era of Big Data

At Plunkett Research, we believe that today’s “big data” requires a big human effort to edit, standardize, and evaluate information before it is usable in a reliable manner.

Corporate and government leaders are keenly aware that advancing technologies are creating vast new opportunities for competitive intelligence, operating benchmarks, market analysis, and other vital data. At the same time, these end-users probably don’t have the departmental skill sets or budgets needed to develop analytical software to take advantage of this trend.

Topics: Market Research Strategy Market Research Provider Big Data

Top 21 Blog Posts by The Freedonia Group in 2016

Since joining MarketResearch.com, Freedonia’s analysts have produced a huge number of blog posts to give readers an inside look at the latest market research. The Freedonia Group’s large crew of in-house analysts write about 120 Industry Studies and 600 Freedonia Focus Reports per year.

The blogs not only give us a chance to show our creative side, but also share some interesting tidbits we learned while writing our studies and reports. Read on for a list of the most-viewed blog posts by our analysts in 2016.

Topics: Market Research Strategy Industry Insights The Freedonia Group