7 Market Research Reports on the Millennial Consumer

As the biggest generation in history, millennials will have an enormous impact on the economy in the coming years. Researchers have analyzed the millennial generation from all angles — from how millennials behave at work, to how they feel about luxury brands, to the quality of their relationships with their parents, and much more.

Topics: Demographics Industry Insights

Research Firms Explore the Potential Impact of Trump's Presidency

How will President Donald Trump affect the economy in the coming weeks and years? Which industries face the biggest shifts? How can you be prepared for what's next?

Several market research firms are weighing in as various issues jump to the forefront of the news cycle.

Here's a look at the latest #mrx tweets serving up data and analysis on the potential economic impact of Trump's presidency across different industries.

Topics: Travel & Leisure Retail Pharmaceuticals Demographics Social Media Industry Insights

Demographic Shifts to Drive US Growth in Small Kitchen and Floor Care Appliances

For decades, the tastes and preferences of the largest generational cohort — the baby boomers — have been an important factor shaping key trends in the US small appliances market. This group, noted also for its affluence, is now joined by another even larger generational group: the millennials.

Read on to discover how these two generational behemoths are expected to shape the US market for small electrical appliances over the next few years.
Topics: House & Home Demographics Consumer Electronics Industry Insights The Freedonia Group

4 Top Trends in the Luxury Market


Affluent consumers in the U.S. have played a critical role in the world of luxury brands. With 11.53 million millionaires in the U.S. in 2013, the American luxury market is considered the largest across the globe. But, while these consumers may appear affluent, they don’t always feel that way.

In the past few years, affluent consumers have shifted their spending habits to align with how they feel about their wealth, and not what the numbers show on their income statements. American’s new attitudes toward wealth and affluence have disrupted the traditional model for luxury marketing in the U.S.

Topics: Retail Demographics Marketing

The Glorious Graying of American Consumers Circa 2020

Go ahead Baby Boomers, make my decade. In fact make everyone’s decade. No really, we need you to. We’re counting on it because frankly our retail infrastructure may not survive without you. Yeah, yeah, Millennials are the future and Generation Xers are doing their part to build on the foundations paved by previous generations, but you Boomers still have the economic Midas Touch. Looking ahead even four years into the future, it’s evident that as go Boomers so goes America.

Travel with me if you will to the year 2020 — no DeLorean time machine necessary (my apologies to Marty McFly and Doc Brown). A sliver of clairvoyant market research courtesy of Packaged Facts’ American Consumers in 2020 is all we need for the journey.  

Topics: Demographics Packaged Facts Industry Insights

Top Toys and Gifts for the Holiday Season

Christmas_toys_trends.jpgChristmas day in my family is still extremely fun because we have a number of children that are still young enough that their faith in Santa Claus hasn’t faltered. They write long wish lists to Santa, and they wake up early on Christmas morning hoping they have received all the toys they want most.

For parents all across the U.S., finding the top gifts with the best deals is crucial for keeping Christmas spending within their budgets. In 2014, 42 percent of shoppers planned on buying toys as gifts. In this blog, we will cover three major presents for children during the holiday season, including toys, electronics, and gift cards.

Topics: Retail Demographics Holiday

Why Millennials Are Reshaping the Luxury Market

The U.S. luxury market is the largest in the world. According to the Federal Reserve Bulletin, the total number of millionaire households in the U.S. is 11.53 million. Because affluent shoppers have the highest potential to spend, they are key players in the consumer economy. It’s no surprise that a variety of companies target affluent consumers — from credit card companies like MasterCard to luxury brands like Chanel.

Topics: Retail Demographics Marketing Industry Insights

The Pope’s Visit: Religion by the Numbers

As Pope Francis arrives for his first visit to the U.S., the media spotlight will turn to the Catholic Church. In this blog post, we’ll help set the stage for his visit by taking a step back to explore different factors that are shaping the role of religion. What does survey data tell us about the demographics behind religion? And what religious trends can we expect to see in the future? Will Pope Francis manage to increase the appeal of the church through his visit? Read on for some possible answers.

Topics: Demographics Religion

NRF Downgraded Projections for Retail Sales in 2015

You’ve probably heard that the National Retail Federation (NRF) has downgraded their retail sales forecast from 2015, from 4.1% increase to only 3.5% over 2014.  As a trade association for the retail industry, I don’t put too much stock into what they say, knowing that they want to, have to, put a positive spin on whatever they report, as Mark Twain said, “There are lies, damn lies and statistics.”  So the news of a downward adjustment of a forecast from the NRF is particularly notable, since the reality is probably much worse that they are likely to report.

Topics: Retail Demographics

Affluents Will Travel in New Luxury Style This Year

What links such diverse travel marketers, like airlines, hotels, cruise lines, rental car agencies, travel agencies, tour operators, and travel media outlets, in their pursuit of sales, growth and profits? Those marketers that win and beat their direct competition will be the ones that understand the needs, wants and desires of the best potential customers and put insights into action with marketing strategies, tactics and guest services that really matter. 

When it comes down to the best potential customers for any travel marketer, it is the affluent consumer, people with plenty of disposable income to spend and an appetite for new, exotic, out-of-the-ordinary experiences.

Topics: Travel & Leisure Demographics Marketing