During the global COVID-19 pandemic, many consumers are eager to protect themselves from the virus. Personal hygiene is not just a good habit — it is a survival strategy.

Explore our latest blog posts, press releases, and media headlines featuring new market data and analysis from the experts at The Freedonia Group, Simba Information, and Packaged Facts.

The high cost of housing is motivating more people to live small — in tiny homes that are less than 500 square feet, a space that could easily fit inside a regular family room.

Ventilators offer critical care support to patients who are unable to breathe on their own. The recently discovered novel coronavirus strain, also known as COVID-19, has led to a rapid rate of respiratory infections and deaths globally. Therefore, a dramatic rise in the demand for ventilators is currently being witnessed, owing to the severe respiratory illness caused by the disease.

Millennials and Generation Z are a key consumer segment — they accounted for a combined 46% of the global population in 2019, according to survey data cited in a recent podcast by Euromonitor International titled “Millennials and Generation Z in the Age of Coronavirus.”

Our market research analysts bring you new data on a broad range of industries, from pools & spas to cannabis to tiny homes and more. See our latest headlines below.

The U.S. advertising industry experienced steady growth throughout almost the entire decade 2009 through 2019, but the COVID-19 pandemic is expected to bring about a steep, sudden drop in revenues.

Nearly 72% of U.S. adults are overweight or obese, according to the Centers for Disease Control and Prevention (CDC).

But what percentage of overweight or obese adults are actively dieting? And what are the motivations driving this behavior? Do age groups differ in their dietary concerns?

Each week, we list out the free resources that have become available including blog posts, press releases, white papers, and media mentions. Read the latest headlines to learn new market data and insights from our publishers.

Most industries now face significant ramifications due to the COVID-19 pandemic and global economic slowdowns. However, not every industry has slid into a tailspin. The role-playing games market, for example, is expected to see 9.22% year-on-year growth up to 2023, according to a new report by The Business Research Company. COVID-19 has had both positive and negative effects on this market.