The global bottled water market did not end 2017 without surprises. After years of strong growth in the USA, bottled water sales surpassed carbonated soft drinks to become the largest beverage category by volume in 2016.
And the numbers do not stay idle. From 2014 to 2017 due to increasing concern regarding various health problems caused by consumption of contaminated water, the global bottled market grew to over $200 billion following 9% yearly growth, according to the report on the bottled water market from The Business Research Company. In addition to health concerns, rising disposable income also let people in the Asia Pacific region influence the growth of the market significantly.
By volume, the market grew by 100 billion liters. The predictions for the bottled water market are above previous expectations. By value, the market is going to reach around $350 billion by 2021, following 10% year-on-year growth. The volume’s growth will be a bit lower, but not by a significant number, at 9.3. Global per capita average bottled water expenditure will also be in a growth stage to 2021, raising to $45.3 by 2021 from $32.3 per head in 2017.
The consumption of bottled water in 2017 was the highest in the Asia Pacific region, accounting for 42% of global consumption. The Asia Pacific region is a host for two of the most populated countries where poor public infrastructure is quite common and access to clean drinking water is limited, which drove the market to such numbers. These conditions, in particular, raise consumers’ concerns and prompt them to seek out clean drinking water to maintain a healthy life.
Following the health awareness trend, bottled water consumers in the Asia Pacific region are also increasingly adopting new products with health benefits, such as functional water, which has added value in the form of minerals, oxygen, and vitamins. Since consumers prefer to try new tastes and follow the best of them, the availability of a range of flavors and options in functional water will boost market growth.
The second region ranked in terms of bottled water volume was the American continent. High average prices per liter for drinking water made the region rank the first in terms of value.
The global bottled water market is highly fragmented with a large number of local players present in most countries. To stand out among numerous competitors, companies have started changing the look and feel of packaging bottles to get more traction in the market. The aim of producers is to establish a brand image and differentiation in the bottled water market.
Innovative packaging includes re-sealable and recyclable can packaging material, transparent sophisticated bottles, and inks and coatings applied on a can to enhance customer experience through unique visual effects along with increasing shelf appeal. The leading bottled water companies in the global market that have a multi-country presence are DANONE, Nestle, Coca-Cola, and Pepsi-Co.
Find Out More → To stay abreast of the latest customer and market research findings and gain a global perspective of the market, check out Bottled Water Global Market Report 2018.
Infographic: Bottled Water Statistics
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Where to Learn More
Read the bottled water market report from The Business Research Company for information on the following:
- By Product: Spring+Mineral – Still, Spring+Mineral – Sparkling, Packaged Drinking Water – Still, Packaged Drinking Water – Sparkling, Flavored – Still, Flavored – Sparkling, Functional Water
- By Packaging: Plastic, Glass, Can, Drum, Others
- By Pack Size: ≤330 ml, 331 ml – 500ml, 501ml – 1000 ml, 1001ml – 1500ml, 1501ml and above
- By Origin of Producy: Domestic, Imported
- By Premiumness: Premium, Non – Premium
Bottled Water Companies Mentioned: Danone S.A., Coca-Cola Inc., Nestle S.A., PepsiCo Inc., Nongfu Spring Limited, Tingyi Holdings Ltd., Hangzhou Wahaha Group Co.
Countries: China, Indonesia, India, Japan, Hong Kong, Australia, Malaysia, Singapore, USA, Mexico, Brazil, Argentina, Canada, Colombia, Chile, Uruguay, UK, Germany, France, Spain, Italy, Russia, Switzerland, Austria, Nigeria, UAE, Morocco, Cameroon and South Africa.
Regions: Asia Pacific, Americas, Europe, Middle East & Africa.
Time Series: Five years historic and forecast.
Data: Ratios of market size and growth to related markets, population, GDP, Bottled Water Indicators Comparison.
Data Segmentations: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
About The Business Research Company
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The Business Research Company’s management team has more than 20 years of varied business research experience. They have delivered hundreds of research projects to the senior management of some of the world’s largest organizations. The Business Research Company’s consultants have master’s qualifications from top institutes and include MBAs, MSCs, CFAs, and CAs. The Business Research Company’s consultants gain training and qualifications from the Market Research Society and are trained in advanced research practices, techniques, and ethics.