A SWOT analysis provides a straightforward analytical framework that allows you to evaluate a business from all angles. A SWOT analysis looks at a company’s internal strengths and weaknesses as well as external opportunities and threats.

Industry executives, consultants, and sales professionals often need accurate, up-to-date information about a company for a variety of business and competitive intelligence goals, such as:

• Understanding a company’s financial health and key business segments
• Identifying and qualifying potential customers, affiliates, and suppliers
• Searching for investment and acquisition targets
• Capitalizing on a competitor’s weaknesses
• Increasing sales by understanding a clients’ businesses better
• Tracking corporate news such as restructuring, business expansion, and contract wins
• Accessing key employees to initiate business deals

The U.S. beverage industry has faced a variety of issues in recent years including increasing prices, supply concerns, and the mature nature of many beverage categories, according to the report U.S. Beverage Market Outlook 2023: Inflation, Home Delivery, Health Halos & Other Trends by Packaged Facts, a leading market research firm and division of MarketResearch.com.

Market intelligence is “an ongoing, holistic knowledge of all aspects of the marketplace,” according to Quirk’s Marketing Research Review. Market intelligence provides a high-level view by analyzing many different business areas including competitors, products, market dynamics, and customer insights.

IBISWorld is a prominent global research firm that provides up-to-date market information on a wide variety of industries and business sectors. More than 5,000 industry reports by IBISWorld are currently available on MarketResearch.com.

To help you better understand this research provider and their unique expertise, here are some answers to frequently asked questions about IBISWorld.

Urban air mobility (UAM) is gaining traction globally as a viable transportation option. It envisions a future where a substantial portion of short-distance flights, traditionally operated by conventional airplanes, would be substituted by hybrid and electric vertical-take-off-and-landing (eVTOL) flight services such as air metro and air taxi. 

Whether you need market research for an ongoing business need or for a specific project, determining the right amount to budget is an important step.

Setting an appropriate budget that meets your research requirements without unnecessary overspending demands careful consideration of several crucial factors. Here are four expert tips to help you make informed decisions and budget for market research costs effectively.

The apparel industry has gone through a significant transformation in the past few years, with the advent of new technologies, changing consumer preferences, and the impact of the COVID-19 pandemic.

In a fast-paced, ever-changing world, the consumer goods industry remains at the forefront of innovation. As technology advances and consumer preferences evolve, businesses in this sector must stay ahead of the curve to remain competitive and relevant.

In the ever-changing landscape of the global economy, market research plays a pivotal role in ensuring your company's long-term success. Whether you aim to drive profitable growth, enter new markets, or maintain a competitive advantage, leveraging market research effectively is the key.