The B2C e-commerce market in India is experiencing a dramatic shift in its growth and technological advancement. According to forecasts presented in yStats.com's publication India B2C E-Commerce Insights, Payment Trends, & Emerging Digital Technologies 2024, the sector is expected to experience significant growth mainly due to the rise in internet usage and smartphone ownership, with the market sizes expected to be 350 billion by 2030, according to IBEF.