--- title: Innovative Technologies Converge to Transform the Global Automotive Industry description: Learn about the latest technological advances in the automotive industry and how those innovations are transforming the global automotive market. image: https://blog.marketresearch.com/hs-fs/hub/209482/file-658857014.jpg --- [![MarketResearch.com](https://blog.marketresearch.com/hs-fs/hub/209482/file-22777923.gif?width=295&height=66&name=file-22777923.gif "MarketResearch.com")](https://www.marketresearch.com/) [Market Research Blog](https://blog.marketresearch.com/) # Innovative Technologies Converge to Transform the Global Automotive Industry by [Shwetha Surender](https://blog.marketresearch.com/author/shwetha-surender), on April 15, 2014 ![Luxury car, featured on www.blog.marketresearch.com](https://blog.marketresearch.com/hs-fs/hub/209482/file-658857014.jpg "Luxury car, featured on www.blog.marketresearch.com")The digitization wave sweeping through the automotive industry has disrupted the dynamics in car retailing, giving rise to a bricks and clicks model to complement the time-worn system of automotive dealerships. According to Frost & Sullivan’s latest study on the global automotive industry, online transactions will account for four percent of the total global car sales by 2020; that translates to exclusive online sales of more than 50,000 cars belonging to brands ranging from Daimler, Renault, and BMW-I to Dacia and Ford. Plus, the number of [mobile payment](https://blog.marketresearch.com/mobile-payments-who-is-winning-the-market-battle) users is expected to rise by 16 percent, exceeding the one billion mark by 2025. **Car Manufacturers Go Digital, Widen Horizons** Although online retailing currently only *supplements* existing traditional dealerships, it opens up new roads to the young, media-savvy customer groups. Acknowledging the power of technology in marketing and sales, original equipment manufacturers (OEMs) are designing online retail platforms and launching social, interactive marketing solutions in public kiosks to bolster their brand image and increase footfall in stores. This integration of online and mobile systems in-store creates an omni-channel shopping experience for potential car buyers. **2014: The Year of the Connected Car** In 2013, the industry experienced huge interest in autonomous vehicles and the convergence of advanced driver assistance systems (ADAS) with connected solutions. In 2014, investments in vehicle-to-vehicle (V2V) and vehicle-to-infrastructure (V2X) communication technologies are expected to take off. By 2020, 90 percent of cars worldwide are estimated to be connected and geo-connected, with North America and Europe emerging as the two major hubs. North America has been at the forefront of the connected car trend, largely because of OEMs’ willingness to employ new business models and build dedicated partnerships. Europe is not likely to lag far behind, with more than 15 OEMs and 10 tier-I suppliers anticipated to deploy V2X applications by 2015. The Netherlands, Denmark, Austria, Germany and France are on track to become the first European nations to implement V2X communication with cooperative intelligent transport systems. The parking industry is also a hot spot for technology infiltration and will evolve into a dependable revenue-generation model. While the present day parking sector revolves around automation solutions and basic software for reservations and payments, future technologies will involve machine-to-machine communication, Internet of Things, and location-based services through both cloud and mobile applications. Foreseeably, parking will have participants from the automotive, communication, infrastructure and technology sectors all working together. Real-time parking services will converge with in-vehicle communications, telematics, navigation and infotainment services in cars. The upcoming technological advancements will also help create a range of sophisticated features for ride, handling and convenience, safety, peripheral integration, input human-machine interface controls, interiors, and vehicle personalization. With technology giving rise to new revenue streams, the global automotive market is expected to cross 88 million units in sales in 2014 and continue its ascent in 2015. For more information on the global automotive market, check out Frost & Sullivan's [recent report](https://www.marketresearch.com/Frost-Sullivan-v383/Outlook-Global-Automotive-8106205/).  [![2014 Outlook of the Global Automotive Industry](https://no-cache.hubspot.com/cta/default/209482/cff3284a-a0bc-44f7-922b-c41502241b5b.png)](https://cta-redirect.hubspot.com/cta/redirect/209482/cff3284a-a0bc-44f7-922b-c41502241b5b)       **Editor's Note: ** *This post was written by Shwetha Surender, Senior Research Analyst at Frost & Sullivan.* **About Frost & Sullivan** ![frost and sullivan logo, featured on www.blog.marketresearch.com](https://blog.marketresearch.com/hs-fs/file-404940963-png/Logos/frost__sullivan.png "frost and sullivan logo, featured on www.blog.marketresearch.com")Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. For more than 50 years, they have been developing growth strategies for the global 1000, emerging businesses, the public sector, and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies? Topics: [Transportation & Shipping](https://blog.marketresearch.com/topic/transportation-shipping) - [Tweet](https://twitter.com/share) [![Will Self-Driving Vehicles Be a Reality by 2025? White Paper](https://no-cache.hubspot.com/cta/default/209482/3fb25279-b81e-43f2-b2ee-bb44347bff07.png)](https://cta-redirect.hubspot.com/cta/redirect/209482/3fb25279-b81e-43f2-b2ee-bb44347bff07) Search Blog Posts Search ### About This Blog Our goal is to help you better understand your customer, market, and competition in order to help drive your business growth. ### Subscribe ### Popular Posts - [5 Steps to Estimate Your Market Size](https://blog.marketresearch.com/5-steps-to-estimate-market-size) - [6 Booming Industries to Watch in 2018](https://blog.marketresearch.com/6-booming-industries-to-watch-in-2018) - [5 Top Apparel Industry Trends](https://blog.marketresearch.com/5-top-apparel-industry-trends-in-2017) - [The Beverage Industry: New Forecasts & Trends](https://blog.marketresearch.com/the-beverage-industry-new-forecasts-and-trends) - [12 Leading Companies in Clinical Laboratory Services](https://blog.marketresearch.com/12-leading-companies-in-clinical-laboratory-services) ### Recent Posts ### Posts by Topic - [Industry Insights (950)](https://blog.marketresearch.com/topic/industry-insights) - [Market Research Strategy (276)](https://blog.marketresearch.com/topic/market-research-strategy) - [Food & Beverage (140)](https://blog.marketresearch.com/topic/food-beverage) - [Healthcare (139)](https://blog.marketresearch.com/topic/healthcare) - [The Freedonia Group (121)](https://blog.marketresearch.com/topic/the-freedonia-group) - [How To's (110)](https://blog.marketresearch.com/topic/how-tos) - [Market Research Provider (98)](https://blog.marketresearch.com/topic/market-research-provider) - [Manufacturing & Construction (90)](https://blog.marketresearch.com/topic/manufacturing-construction) - [Pharmaceuticals (89)](https://blog.marketresearch.com/topic/pharmaceuticals) - [Packaged Facts (78)](https://blog.marketresearch.com/topic/packaged-facts) - [Telecommunications & Wireless (74)](https://blog.marketresearch.com/topic/telecommunications-wireless) - [Heavy Industry (72)](https://blog.marketresearch.com/topic/heavy-industry) - [Software & Enterprise Computing (68)](https://blog.marketresearch.com/topic/software-enterprise-computing) - [Transportation & Shipping (64)](https://blog.marketresearch.com/topic/transportation-shipping) - [Energy & Resources (60)](https://blog.marketresearch.com/topic/energy-resources) - [Retail (60)](https://blog.marketresearch.com/topic/retail) - [Marketing (58)](https://blog.marketresearch.com/topic/marketing) - [Profound (57)](https://blog.marketresearch.com/topic/profound) - [Medical Devices (55)](https://blog.marketresearch.com/topic/medical-devices) - [House & Home (53)](https://blog.marketresearch.com/topic/house-home) - [Materials & Chemicals (53)](https://blog.marketresearch.com/topic/materials-chemicals) - [Pets (50)](https://blog.marketresearch.com/topic/pets) - [Consumer Electronics (47)](https://blog.marketresearch.com/topic/consumer-electronics) - [Public Sector (43)](https://blog.marketresearch.com/topic/public-sector) - [Biotechnology (41)](https://blog.marketresearch.com/topic/biotechnology) - [E-commerce & IT Outsourcing (40)](https://blog.marketresearch.com/topic/e-commerce-it-outsourcing) - [Business Services & Administration (39)](https://blog.marketresearch.com/topic/business-services-administration) - [Diagnostics (38)](https://blog.marketresearch.com/topic/diagnostics) - [Demographics (37)](https://blog.marketresearch.com/topic/demographics) - [Education (36)](https://blog.marketresearch.com/topic/education) - [Custom Market Research (35)](https://blog.marketresearch.com/topic/custom-market-research) - [Travel & Leisure (34)](https://blog.marketresearch.com/topic/travel-leisure) - [Academic (33)](https://blog.marketresearch.com/topic/academic) - [Financial Services (32)](https://blog.marketresearch.com/topic/financial-services) - [Media (32)](https://blog.marketresearch.com/topic/media) - [Computer Hardware & Networking (30)](https://blog.marketresearch.com/topic/computer-hardware-networking) - [Simba Information (24)](https://blog.marketresearch.com/topic/simba-information) - [Kalorama Information (21)](https://blog.marketresearch.com/topic/kalorama-information) - [Cosmetics & Personal Care (19)](https://blog.marketresearch.com/topic/cosmetics-personal-care) - [Knowledge Centers (19)](https://blog.marketresearch.com/topic/knowledge-centers) - [Apparel (18)](https://blog.marketresearch.com/topic/apparel) - [Market Research Subscription (16)](https://blog.marketresearch.com/topic/market-research-subscription) - [Social Media (16)](https://blog.marketresearch.com/topic/social-media) - [Advertising (14)](https://blog.marketresearch.com/topic/advertising) - [Big Data (14)](https://blog.marketresearch.com/topic/big-data) - [Holiday (11)](https://blog.marketresearch.com/topic/holiday) - [Emerging Markets (8)](https://blog.marketresearch.com/topic/emerging-markets) - [SEO (8)](https://blog.marketresearch.com/topic/seo) - [Artificial Intelligence (5)](https://blog.marketresearch.com/topic/artificial-intelligence) - [medical (4)](https://blog.marketresearch.com/topic/medical) - [generative AI (2)](https://blog.marketresearch.com/topic/generative-ai) - [mining (2)](https://blog.marketresearch.com/topic/mining) - [Agriculture (1)](https://blog.marketresearch.com/topic/agriculture) - [Associations (1)](https://blog.marketresearch.com/topic/associations) - [Religion (1)](https://blog.marketresearch.com/topic/religion) - [coaching (1)](https://blog.marketresearch.com/topic/coaching) - [electricity (1)](https://blog.marketresearch.com/topic/electricity) - [refineries (1)](https://blog.marketresearch.com/topic/refineries) - [space battery (1)](https://blog.marketresearch.com/topic/space-battery) [see all](https://blog.marketresearch.com/innovative-technologies-converge-to-transform-the-global-automotive-industry#) ### Contact **MarketResearch.com** 6116 Executive Blvd Suite 550 Rockville, MD 20852 800.298.5699 (U.S.) +1.240.747.3093 (International) [customerservice@marketresearch.com](mailto:customerservice@marketresearch.com) ### From Our Blog ### Subscribe to Blog ### CONNECT WITH US [![LinkedIn](https://static.hsappstatic.net/social_shared/static-2.2815/img/followme/icon_linkedin.png)](http://www.linkedin.com/company/marketresearch) [![Twitter](https://static.hsappstatic.net/social_shared/static-2.2815/img/followme/icon_twitter.png)](https://twitter.com/MarketResearch_) [![Facebook](https://static.hsappstatic.net/social_shared/static-2.2815/img/followme/icon_facebook.png)](https://www.facebook.com/MarketResearchDotCom) [![YouTube](https://static.hsappstatic.net/social_shared/static-2.2815/img/followme/icon_youtube.png)](https://www.youtube.com/user/MarketResearchDotCom) [![Pinterest](https://static.hsappstatic.net/social_shared/static-2.2815/img/followme/icon_pinterest.png)](https://www.pinterest.com/mrktresearch/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Shwetha Surender", "url" : "https://blog.marketresearch.com/author/shwetha-surender" }, "datePublished" : "2014-04-15T12:19:00.000Z", "headline" : "Innovative Technologies Converge to Transform the Global Automotive Industry", "image" : [ "https://blog.marketresearch.com/hs-fs/hub/209482/file-658857014.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.marketresearch.com/innovative-technologies-converge-to-transform-the-global-automotive-industry", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.marketresearch.com/hubfs/Logos/mrdclogo_email.png" }, "name" : "MarketResearch.com, LLC" } } ```