Market research can be a significant investment, but it’s one that many successful companies choose to make again and again.

Why is market research important, and how does it help companies make better business decisions?

From elementary and secondary schools to colleges and universities, the education industry encompasses a broad range of subsectors that are constantly evolving. 

MarketResearch.com's in-house publishing divisions were recently cited in The Wall Street Journal, Forbes, NBC News, The New York Times, and dozens of other media outlets and trade publications.

See our list below for select media highlights from the past two months featuring our publishers Packaged Facts, The Freedonia Group, and Simba Information.

Profound is a premier business intelligence solution with more than one million market research reports from hundreds of global publishers. The platform allows users to stretch their research budgets by purchasing individual sections — such as chapters, tables, and charts — rather than having to buy full reports. 

Profound is used by many well-known consulting firms and banks, but it’s also a tool that’s helpful for students who need access to market research. 

Kent Furst has written 50 industry studies on a wide variety of topics during the last 14 years at The Freedonia Group. He currently manages a group of analysts who focus on the chemicals industry. He holds a B.S. in Polymer Science and Engineering from Case Western Reserve University.

Kent has been quoted in The New York Times and The Wall Street Journal, in addition to a number of trade journals. He has been a regular speaker at the International Silicones Conference over the last seven years, and he’s also spoken at the Plastic Caps & Closures conference.

Carolyn Zulandt is a Content Development Specialist at The Freedonia Group, where she has worked since 2012. She holds a B.A. in Anthropology and History from Wake Forest University and an M.A. in History from Cleveland State University.

Ken Long leads a team of analysts that produce studies on building and construction products at The Freedonia Group, where he has worked for more than 18 years. He has authored 64 studies, and his research has appeared in The Wall Street Journal, Forbes, Fortune, and many trade journals.

Pet tech products reached $565 million in sales in 2018, according to new research from an upcoming report U.S. Pet Market Outlook 2019–2020 by Packaged Facts.

In the coming year, demand is expected to grow for smart pet technologies with innovative features that offer added safety and convenience.

Demographic shifts and lifestyle changes are creating new opportunities in the gardening and landscaping industry, according to Jennifer Mapes-Christ, manager of the consumer & commercial products team at The Freedonia Group.

From financial services firms to car manufacturers, all types of companies can benefit from understanding their customers on a deeper level.