Karen Meaney is a senior analyst/editor at Simba Information, where she has worked for 14 years, writing more than two dozen reports on the educational publishing industry.
Karen Meaney is a senior analyst/editor at Simba Information, where she has worked for 14 years, writing more than two dozen reports on the educational publishing industry.
Educational publishing is no stranger to disruption, and this vast, shifting market is experiencing new waves of challenges and competitive forces.
Owen Stuart works as a market research analyst at Freedonia Focus Reports, a division of MarketResearch.com, where he conducts high-level research on a broad range of markets. In the last year, he's written more than 19 Freedonia Focus Reports. He recently completed reports on the US packaging market, the US machine tools market, and the US sheet metal market.
The growth of mobile technology has created great opportunities for publishers that develop content for professionals in medicine, business, law, scientific and technical fields.
Accessing content with tablets and smartphones is becoming the norm for many professionals in a variety of occupations.
Sarah Schmidt on June 17, 2019
Many companies have strong corporate libraries, and MarketResearch.com continues to support the information professionals that run these valuable services. However, not all firms have the luxury of a corporate library, and others have thinned out their staff in these departments to reduce overhead expenses in challenging business environments.
Joe Iorillo is a corporate analyst at The Freedonia Group, where he has worked since 2002. Although he doesn’t focus on one particular industry, he has done extensive research in the heavy equipment vertical, which includes forestry, construction, and agricultural equipment.
His research has been cited in Time Magazine, The Economist, The Chicago Tribune, and several industry-specific publications. Joe holds a Bachelor of Arts from John Caroll University.
Sarah Schmidt on May 20, 2019
Do most people really know what market research is and how it is produced? The term "market research" may sound self-explanatory, but it can be interpreted in many ways, and there is no shortage of myths and misconceptions about the field.
In the blog post below, industry analysts at The Freedonia Group, a division of MarketResearch.com, share some of the biggest misconceptions they’ve encountered about market research. Read on for their viewpoints.
Sarah Schmidt on May 13, 2019
Deb Celinski is a copy editor at The Freedonia Group, but she also edits reports for MarketResearch.com’s other publishing brands including Simba Information and Packaged Facts.
Deb has worked at Freedonia for 20 years. She holds a B.A. in English from The College of Wooster, where she graduated Phi Beta Kappa and with department honors, and an M.A. in English from Kent State University.
Sarah Schmidt on April 22, 2019
Market research can be a significant investment, but it’s one that many successful companies choose to make again and again.
Why is market research important, and how does it help companies make better business decisions?
Sarah Schmidt on April 8, 2019
From elementary and secondary schools to colleges and universities, the education industry encompasses a broad range of subsectors that are constantly evolving.
