Sarah Schmidt

Sarah Schmidt

Recent Posts by Sarah Schmidt:

Meet Freedonia Industry Analyst Christine O'Keefe

Christine O’Keefe brings impressive credentials to her work as an Industry Analyst at The Freedonia Group, a division of She earned a Ph.D. in Genetics from Case Western Reserve University and a B.A. in Biological Sciences from Rutgers University.

Topics: The Freedonia Group

Successfully Marketing to Moms: What Consumer Research Shows

American mothers make the majority of household purchasing decisions and spend more than $2 trillion per year. Given the vast spending power these moms yield, it’s no surprise that companies in a broad array of industries are eager to appeal to this influential demographic.

Topics: Demographics Industry Insights

Weekly Wrap-Up: November 22, 2019's publishing divisions released a flurry of articles and press releases this week, highlighting new market research on a wide variety of industry categories, from pet products and services to academic testing to pharmaceutical packaging and more.

Check out all the latest headlines and access new market insights below.

Topics: Industry Insights

Amazon's Competitive Advantage and How Retailers Are Fighting Back

In 2018, Amazon’s global net sales reached $233 billion, and its impressive growth continues to rattle the retail industry.

Amazon is on a path to become the largest retailer in the U.S. — and is expected to overtake Walmart by 2022, according to data from a recent market research report by Packaged Facts titled Amazon Strategies and the Amazon Shopper, 2nd Edition. Amazon’s U.S. gross merchandise sales will contribute nearly half of U.S. e-commerce sales by 2022, up from 43% in 2019 and 28% in 2015.

Topics: Food & Beverage E-commerce & IT Outsourcing Consumer Electronics Industry Insights Academic Releases New Website

After months of planning, hard work, and dedication, we are thrilled to announce the launch of the brand-new Academic website.

Topics: Academic Market Research Subscription Market Research Provider

Weekly Wrap-Up: November 15,  2019

In this blog post, we bring you the latest articles and press releases from our publishers that include new market data and analysis on a variety of dynamic industries.

Learn what's next for Amazon, how beer brewers are branching out, holiday gift trends in the pet industry, and much more.

In addition, be sure to check out this week's featured video on eating trends and restaurant use.

Topics: Industry Insights

5 Breakfast Cereal Industry Trends

The global breakfast cereal market is expected to grow 3% per year to reach $40 billion in 2023, according to new research and analysis from Packaged Facts, a leading market research firm and division of

Breakfast cereal is a highly penetrated category in mature markets such as the U.S., but there is plenty of room for growth, particularly in Asia, Africa, and the Mideast, as Western diets become more common across the world.

Topics: Food & Beverage Packaged Facts Industry Insights

Weekly Wrap-Up: November 8, 2019

Take a look at the latest blog posts and press releases from our publishers featuring new industry analysis, market trends, and insights across a range of categories.

In addition, check out what’s trending now on the blog and the articles that are getting the most views this week.

Topics: Industry Insights

Meet Industry Analyst Emily Park

Emily Park has authored more than 36 studies as an Industry Analyst at The Freedonia Group, where she has worked since 2012. She double majored in Earth & Planetary Sciences and Environmental Studies at Washington University in St. Louis and now focuses on chemicals and equipment-related topics at Freedonia. Her areas of expertise include pesticides, fertilizers, water treatment equipment and chemicals, and aquaculture supplies.

Topics: The Freedonia Group

Weekly Wrap-Up: November 1, 2019

See the latest industry insights from a variety of market research blogs. This week, we highlight articles covering the markets for ceiling products, construction equipment, pet treats, patient monitoring devices, global housing, healthcare chatbots, and more.

Topics: Industry Insights