Sarah Schmidt

Sarah Schmidt

Sarah Schmidt is a Managing Editor at, a leading provider of global market intelligence products and services.

Recent Posts by Sarah Schmidt:

5 Global Industries Poised for Rapid Growth in 2024

Discover five fast-growing industries that are making waves in the business world, and learn which key segments offer the highest potential for revenue growth, based on new data from a variety of leading market research firms.

Topics: Software & Enterprise Computing E-commerce & IT Outsourcing Energy & Resources Healthcare Industry Insights

AI for Market Research: A CEO's Perspective Founder and CEO, Robert Granader, successfully steered his company through a variety of industry transformations. Decades ago, he transitioned the business from a spiral-bound catalog selling printed reports to a global e-commerce website specializing in digital downloads.

Topics: Market Research Strategy How To's

The Future of AI in Education: What Education Publishers and Edtech Companies Need to Know

The role of artificial intelligence (AI) in education is a hot topic with plenty of skeptics and technology evangelists on either side of the equation. 

In a recent video discussion, Robert Berkman, the Managing Editor of Simba Information, explained the key challenges faced by educational publishers and tech companies who are launching and marketing AI-enabled products. He also shared the expected outlook for AI in education over the next two years.

Topics: Education Industry Insights Simba Information

The Role of AI in Education: Key Applications and Challenges for Teachers

The use of artificial intelligence (AI) in education offers exciting possibilities for students and teachers as well as a host of challenges. In a recent interview, I sat down with Robert Berkman, the Managing Editor of Simba Information, a leading authority for market intelligence focused on educational publishing and a division of

Topics: Education Industry Insights Simba Information

Freedonia Custom Research Study Sparks Media Frenzy with Eye-Opening New Data

Freedonia Custom Research (FCR), a division of, released a new study commissioned by the American Recyclable Plastic Bag Alliance on the impact of New Jersey’s single-use bag ban, which found that New Jersey’s plastic consumption tripled after the ban was enacted.

Topics: Market Research Provider

Top 3 Reasons Educators Should Subscribe to Education Market Advisor

Simba Information’s biweekly newsletter Education Market Advisor serves as an invaluable resource for those seeking insider intelligence on the news, insights, and trends shaping the education industry.

Topics: Academic Market Research Provider Simba Information

How to Use Market Research for Onboarding and Training Employees

Is your organization facing challenges onboarding new staff due to persistent turnover?

If so, you are not alone. According to a Gallup survey, only 12% of employees strongly agree that their organization does a great job of training new employees.

Topics: Market Research Strategy How To's

Top 10 Articles Published on in 2023

In 2023, the blog published data from a variety of leading market research firms. Our most-read articles discussed influential market trends, high-growth industries, and the rise of artificial intelligence.

Topics: Industry Insights

4 Major Education Industry Trends to Watch in 2024

Many global industries are being transformed by advances in technology, and education is no exception.

Topics: Public Sector Education Industry Insights

The Untapped Potential of Pet Supplements in Veterinary Clinics

Profits at veterinary clinics are increasingly squeezed by dropping usage and competition from online pet prescription services. In this challenging market environment, many veterinary clinics are looking to expand their sources of revenue. 

Topics: Pets Packaged Facts Industry Insights