Sarah Schmidt

Sarah Schmidt

Recent Posts by Sarah Schmidt:

4 Food Industry Trends to Watch in 2019 and Beyond

The food industry has many large, mature categories, but the competitive landscape is far from static. Food marketers and retailers are constantly strategizing how to profit from the hottest market segments, update their product lines and service offerings, and reel in the most lucrative consumers.

Topics: Food & Beverage Packaged Facts Industry Insights

7 Things to Know About the Global Medical Publishing Market

Medical publishing targets both students and professionals practicing in a variety of healthcare professions. The market encompasses a broad range of formats from journals and books to online content such as databases and clinical research tools.

Topics: Media Industry Insights Simba Information

Meet Karen Meaney, Senior Analyst/Editor at Simba Information

Karen Meaney is a senior analyst/editor at Simba Information, where she has worked for 14 years, writing more than two dozen reports on the educational publishing industry.

Topics: Market Research Provider Simba Information

13 Leading Educational Publishers in the PreK-12 School Market

Educational publishing is no stranger to disruption, and this vast, shifting market is experiencing new waves of challenges and competitive forces.

Topics: Education Simba Information

Meet Owen Stuart, a Research Analyst at Freedonia Focus Reports

Owen Stuart works as a market research analyst at Freedonia Focus Reports, a division of MarketResearch.com, where he conducts high-level research on a broad range of markets. In the last year, he's written more than 19 Freedonia Focus Reports. He recently completed reports on the US packaging market, the US machine tools market, and the US sheet metal market.

Topics: The Freedonia Group

The Publishing Industry Expands Mobile Content for Professional Use

The growth of mobile technology has created great opportunities for publishers that develop content for professionals in medicine, business, law, scientific and technical fields.

Accessing content with tablets and smartphones is becoming the norm for many professionals in a variety of occupations.

Topics: Media Industry Insights Simba Information

Was Your Corporate Library Cut? Here’s How We Can Help

Many companies have strong corporate libraries, and MarketResearch.com continues to support the information professionals that run these valuable services. However, not all firms have the luxury of a corporate library, and others have thinned out their staff in these departments to reduce overhead expenses in challenging business environments.

Topics: Market Research Strategy

Meet Joe Iorillo, a Corporate Analyst at The Freedonia Group

Joe Iorillo is a corporate analyst at The Freedonia Group, where he has worked since 2002. Although he doesn’t focus on one particular industry, he has done extensive research in the heavy equipment vertical, which includes forestry, construction, and agricultural equipment.

His research has been cited in Time Magazine, The Economist, The Chicago Tribune, and several industry-specific publications. Joe holds a Bachelor of Arts from John Caroll University.

Topics: The Freedonia Group

The Biggest Misconceptions About Market Research

Do most people really know what market research is and how it is produced? The term "market research" may sound self-explanatory, but it can be interpreted in many ways, and there is no shortage of myths and misconceptions about the field.

In the blog post below, industry analysts at The Freedonia Group, a division of MarketResearch.com, share some of the biggest misconceptions they’ve encountered about market research. Read on for their viewpoints.

Topics: Market Research Strategy

Meet Copy Editor Deb Celinski from The Freedonia Group

Deb Celinski is a copy editor at The Freedonia Group, but she also edits reports for MarketResearch.com’s other publishing brands including Simba Information and Packaged Facts.

Deb has worked at Freedonia for 20 years. She holds a B.A. in English from The College of Wooster, where she graduated Phi Beta Kappa and with department honors, and an M.A. in English from Kent State University.

Topics: Market Research Provider The Freedonia Group