--- title: 5 Great Reasons to Choose an Academic Market Research Subscription description: Learn what factors most often drive academic institutions to choose a market research subscription such as MarketResearch.com Academic or Profound. image: https://blog.marketresearch.com/hubfs/Stock%20images/Smiling%20female%20student%20doing%20homework%20by%20laptop%20at%20cafeteria%20table.jpeg --- [![MarketResearch.com](https://blog.marketresearch.com/hs-fs/hub/209482/file-22777923.gif?width=295&height=66&name=file-22777923.gif "MarketResearch.com")](https://www.marketresearch.com/) [Market Research Blog](https://blog.marketresearch.com/) # 5 Great Reasons to Choose an Academic Market Research Subscription by [Sarah Schmidt](https://blog.marketresearch.com/author/sarah-schmidt), on October 19, 2020 ![academic market research solution](https://blog.marketresearch.com/hs-fs/hubfs/Stock%20images/Smiling%20female%20student%20doing%20homework%20by%20laptop%20at%20cafeteria%20table.jpeg?width=300&name=Smiling%20female%20student%20doing%20homework%20by%20laptop%20at%20cafeteria%20table.jpeg)Academic market research subscriptions provide access to specialized knowledge, real-world data, and a unique industry perspective that is difficult to find anywhere else. As a leading market research provider serving more than 100 universities, our team here at MarketResearch.com understands what factors most often drive educational institutions to choose a subscription such as [MarketResearch.com Academic](https://content.marketresearch.com/marketresearch-academic) or [Profound](https://www.profound.com/). Here are five great reasons to choose one of these market research solutions for your institution. ### 1. Your Institution requires a diverse library of market research. Our academic subscriptions provide access to a robust collection of research on a broad range of dynamic industries that are changing our world, including fields such as biotech, medical devices, artificial intelligence, financial services, telecommunications, publishing, and consumer goods. With our subscriptions, you will not be limited to one focus area but can access in-depth research on a wide variety of topics.  ### 2. You want to lock in significant savings for a fixed fee. Purchasing individual market research reports off the web can be prohibitively expensive for colleges and universities that are already struggling with limited budgets. An academic market research subscription offers significant savings and the convenience of a predictable annual fee. ### 3. You want to ensure easy access and wide usage. Our portal is easily accessible to anyone on campus as well as to remote students and faculty. With MarketResearch.com Academic, users can download as many reports as they need as part of the subscription.  ### 4. You want to offer reliable research from authoritative sources. Quality industry information is lacking on the web. When searching for market data online, it can be challenging to distinguish solid, reputable research from useless junk. Our academic market research subscriptions introduce students and researchers to [trustworthy information from leading publishers](https://blog.marketresearch.com/the-value-of-market-research-in-a-university-setting) that use rigorous methodologies. The high-quality business research offered on our portal is used by top Ivy League universities and Fortune 500 companies such as Google, Apple, Visa, 3M, and Johnson & Johnson, just to name a few. Using this kind of reputable research can help someone’s work rise beyond an amateur level of knowledge to a whole new level of credibility and expertise. ### 5. Your university has niche research departments or startup incubators that need data on specialized industry topics at an affordable price point. Many universities want access to the wide-ranging and comprehensive collection of research reports available through MarketResearch.com Academic, but we also offer a unique market research solution called Profound, which is an ideal option for niche research departments or [startup incubators](https://blog.marketresearch.com/the-kenan-institute-uses-profound-to-aid-start-ups) that need very specific, hard-to-find data points from a variety of sources. Profound can stretch your budget by allowing you to purchase the exact information you need, whether that's a chapter, section, or table. Profound can also be a [helpful add-on to existing market research subscriptions](https://blog.marketresearch.com/how-profound-works-in-a-university-setting) to fill information gaps without breaking the bank.     ### Find Out More Have questions? Please contact MarketResearch.com Academic Account Executive Lisa Raker at 301.461.8703 (U.S.) or +1.240.747.3025 (international). You can also email her at [lraker@marketresearch.com](mailto:lraker@marketresearch.com). --- ### Related Articles - [MarketResearch.com Academic Through the Eyes of a Student](https://blog.marketresearch.com/marketresearch.com-academic-through-the-eyes-of-a-student) - [The Power of Market Research: One MBA Student's Story](https://blog.marketresearch.com/the-power-of-market-research-one-mba-students-story) Topics: [Academic](https://blog.marketresearch.com/topic/academic) [Market Research Subscription](https://blog.marketresearch.com/topic/market-research-subscription) - [Tweet](https://twitter.com/share) [![Will Self-Driving Vehicles Be a Reality by 2025? White Paper](https://no-cache.hubspot.com/cta/default/209482/3fb25279-b81e-43f2-b2ee-bb44347bff07.png)](https://cta-redirect.hubspot.com/cta/redirect/209482/3fb25279-b81e-43f2-b2ee-bb44347bff07) Search Blog Posts Search ### About This Blog Our goal is to help you better understand your customer, market, and competition in order to help drive your business growth. ### Subscribe ### Popular Posts - [A CEO’s Perspective on Harnessing AI for Market Research Excellence](https://blog.marketresearch.com/a-ceos-perspective-on-harnessing-ai-for-market-research-excellence) - [7 Key Advantages of Outsourcing Market Research Services](https://blog.marketresearch.com/7-key-advantages-of-outsourcing-market-research) - [How to Use Market Research for Onboarding and Training Employees](https://blog.marketresearch.com/how-to-use-market-research-for-onboarding-and-training-employees) - [10 Global Industries That Will Boom in the Next 5 Years](https://blog.marketresearch.com/10-global-industries-that-will-boom-in-the-next-5-years) - [Primary Data vs. Secondary Data: Market Research Methods](https://blog.marketresearch.com/not-all-market-research-data-is-equal) ### Recent Posts ### Posts by Topic - [Industry Insights (950)](https://blog.marketresearch.com/topic/industry-insights) - [Market Research Strategy (276)](https://blog.marketresearch.com/topic/market-research-strategy) - [Food & Beverage (140)](https://blog.marketresearch.com/topic/food-beverage) - [Healthcare (139)](https://blog.marketresearch.com/topic/healthcare) - [The Freedonia Group (121)](https://blog.marketresearch.com/topic/the-freedonia-group) - [How To's (110)](https://blog.marketresearch.com/topic/how-tos) - [Market Research Provider (98)](https://blog.marketresearch.com/topic/market-research-provider) - [Manufacturing & Construction (90)](https://blog.marketresearch.com/topic/manufacturing-construction) - [Pharmaceuticals (89)](https://blog.marketresearch.com/topic/pharmaceuticals) - [Packaged Facts (78)](https://blog.marketresearch.com/topic/packaged-facts) - [Telecommunications & Wireless (74)](https://blog.marketresearch.com/topic/telecommunications-wireless) - [Heavy Industry (72)](https://blog.marketresearch.com/topic/heavy-industry) - [Software & Enterprise Computing (68)](https://blog.marketresearch.com/topic/software-enterprise-computing) - [Transportation & Shipping (64)](https://blog.marketresearch.com/topic/transportation-shipping) - [Energy & Resources (60)](https://blog.marketresearch.com/topic/energy-resources) - [Retail (60)](https://blog.marketresearch.com/topic/retail) - [Marketing (58)](https://blog.marketresearch.com/topic/marketing) - [Profound (57)](https://blog.marketresearch.com/topic/profound) - [Medical Devices (55)](https://blog.marketresearch.com/topic/medical-devices) - [House & Home (53)](https://blog.marketresearch.com/topic/house-home) - [Materials & Chemicals (53)](https://blog.marketresearch.com/topic/materials-chemicals) - [Pets (50)](https://blog.marketresearch.com/topic/pets) - [Consumer Electronics (47)](https://blog.marketresearch.com/topic/consumer-electronics) - [Public Sector (43)](https://blog.marketresearch.com/topic/public-sector) - [Biotechnology (41)](https://blog.marketresearch.com/topic/biotechnology) - [E-commerce & IT Outsourcing (40)](https://blog.marketresearch.com/topic/e-commerce-it-outsourcing) - [Business Services & Administration (39)](https://blog.marketresearch.com/topic/business-services-administration) - [Diagnostics (38)](https://blog.marketresearch.com/topic/diagnostics) - [Demographics (37)](https://blog.marketresearch.com/topic/demographics) - [Education (36)](https://blog.marketresearch.com/topic/education) - [Custom Market Research (35)](https://blog.marketresearch.com/topic/custom-market-research) - [Travel & Leisure (34)](https://blog.marketresearch.com/topic/travel-leisure) - [Academic (33)](https://blog.marketresearch.com/topic/academic) - [Financial Services (32)](https://blog.marketresearch.com/topic/financial-services) - [Media (32)](https://blog.marketresearch.com/topic/media) - [Computer Hardware & Networking (30)](https://blog.marketresearch.com/topic/computer-hardware-networking) - [Simba Information (24)](https://blog.marketresearch.com/topic/simba-information) - [Kalorama Information (21)](https://blog.marketresearch.com/topic/kalorama-information) - [Cosmetics & Personal Care (19)](https://blog.marketresearch.com/topic/cosmetics-personal-care) - [Knowledge Centers (19)](https://blog.marketresearch.com/topic/knowledge-centers) - [Apparel (18)](https://blog.marketresearch.com/topic/apparel) - [Market Research Subscription (16)](https://blog.marketresearch.com/topic/market-research-subscription) - [Social Media (16)](https://blog.marketresearch.com/topic/social-media) - [Advertising (14)](https://blog.marketresearch.com/topic/advertising) - [Big Data (14)](https://blog.marketresearch.com/topic/big-data) - [Holiday (11)](https://blog.marketresearch.com/topic/holiday) - [Emerging Markets (8)](https://blog.marketresearch.com/topic/emerging-markets) - [SEO (8)](https://blog.marketresearch.com/topic/seo) - [Artificial Intelligence (5)](https://blog.marketresearch.com/topic/artificial-intelligence) - [medical (4)](https://blog.marketresearch.com/topic/medical) - [generative AI (2)](https://blog.marketresearch.com/topic/generative-ai) - [mining (2)](https://blog.marketresearch.com/topic/mining) - [Agriculture (1)](https://blog.marketresearch.com/topic/agriculture) - [Associations (1)](https://blog.marketresearch.com/topic/associations) - [Religion (1)](https://blog.marketresearch.com/topic/religion) - [coaching (1)](https://blog.marketresearch.com/topic/coaching) - [electricity (1)](https://blog.marketresearch.com/topic/electricity) - [refineries (1)](https://blog.marketresearch.com/topic/refineries) - [space battery (1)](https://blog.marketresearch.com/topic/space-battery) [see all](https://blog.marketresearch.com/5-great-reasons-to-choose-an-academic-market-research-subscription#) ### Contact **MarketResearch.com** 6116 Executive Blvd Suite 550 Rockville, MD 20852 800.298.5699 (U.S.) +1.240.747.3093 (International) [customerservice@marketresearch.com](mailto:customerservice@marketresearch.com) ### From Our Blog ### Subscribe to Blog ### CONNECT WITH US [![LinkedIn](https://static.hsappstatic.net/social_shared/static-2.2815/img/followme/icon_linkedin.png)](http://www.linkedin.com/company/marketresearch) [![Twitter](https://static.hsappstatic.net/social_shared/static-2.2815/img/followme/icon_twitter.png)](https://twitter.com/MarketResearch_) [![Facebook](https://static.hsappstatic.net/social_shared/static-2.2815/img/followme/icon_facebook.png)](https://www.facebook.com/MarketResearchDotCom) [![YouTube](https://static.hsappstatic.net/social_shared/static-2.2815/img/followme/icon_youtube.png)](https://www.youtube.com/user/MarketResearchDotCom) [![Pinterest](https://static.hsappstatic.net/social_shared/static-2.2815/img/followme/icon_pinterest.png)](https://www.pinterest.com/mrktresearch/) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Sarah Schmidt", "url" : "https://blog.marketresearch.com/author/sarah-schmidt" }, "dateModified" : "2022-10-18T15:19:13.959Z", "datePublished" : "2020-10-19T13:15:00.000Z", "headline" : "5 Great Reasons to Choose an Academic Market Research Subscription", "image" : [ "https://blog.marketresearch.com/hubfs/Stock%20images/Smiling%20female%20student%20doing%20homework%20by%20laptop%20at%20cafeteria%20table.jpeg" ], "mainEntityOfPage" : { "@id" : "https://blog.marketresearch.com/5-great-reasons-to-choose-an-academic-market-research-subscription", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.marketresearch.com/hubfs/Logos/mrdclogo_email.png" }, "name" : "MarketResearch.com, LLC" } } ```