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Jack W. Plunkett

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Relying on Experts Is Vital in the Era of Big Data

Posted by Jack W. Plunkett

Jan 18, 2017 8:45:00 AM

At Plunkett Research, we believe that today’s “big data” requires a big human effort to edit, standardize, and evaluate information before it is usable in a reliable manner.

Corporate and government leaders are keenly aware that advancing technologies are creating vast new opportunities for competitive intelligence, operating benchmarks, market analysis, and other vital data. At the same time, these end-users probably don’t have the departmental skill sets or budgets needed to develop analytical software to take advantage of this trend.

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Topics: Market Research Strategy, Market Research Provider, Big Data

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