Market research is vitally important for any company, and how you obtain that research can play a role in determining how useful it really ends up being. There are numerous ways to conduct and acquire research, all of which have their own pros and cons. One method is to purchase reports through a third-party market research provider. These services act as a mediator between the publisher and the customer. But, why would you want the help of an outside company? Here are a few of the ways market research providers offer value through their various services and functions.

Time is money. You hear this phrase often, yet many companies still spend countless hours searching for each individual market research report, only to find that they are not specific enough or lack the quality of information needed for their specialized vertical. That's why completing your market research in this manner will quickly evaporate your time and budget. And, if you're spending these valuable resources acquiring individual reports, the research had better answer your questions and address your specific needs, right? Unfortunately, this is not accomplished every time and with every report. So, companies must adopt the most effective and efficient methods for acquiring high-quality, vertical-specific research for the best value.

One market research report can answer thousands of questions from hundreds of companies. Catering to a wide variety of needs can even be viewed as one of their most versatile benefits, at least for the publisher. But, when it comes to obtaining specialized information, syndicated reports may not give you the depth and/or specification you need for a particular project. So, in attempts to avoid spending unnecessary time sifting through reports that are too general, or too broad, you are forced to consider alternative market research options.

What do Harley-Davidson, the Parthenon Group,  and the Atlanta Gas Light Company have in common? When strategic planning officials at all three entities needed actionable business intelligence, they chose MarketResearch.com.

My name is Shauna Loun, and I'm Associate Director of Global Client Support at MarketResearch.com.  As the new year gets underway, we thought it would be a great idea to introduce ourselves and share with you some of the most common questions we receive.

The personal and professional worlds tend to mesh for Larry Finkel, Market Research Director. During more than a dozen years providing expert business intelligence as a top Research Specialist, he's danced at client weddings, lent them a shoulder during marital strife, cheered when their children received college acceptance letters.

Finding the right market research report for your business can be time consuming and costly. There are an ever growing number of market report vendors online, most of which do not back up their sales with knowledgeable research specialists or customer service. Watch this short video to see how MarketResearch.com can help you pinpoint the specific and actionable market reports you need.