The market landscape has changed in the wake of COVID-19, and you may need to reformulate your business strategies sooner rather than later, but how do you know where to place your bets in such an uncertain environment?

The COVID-19 pandemic has created difficult challenges we’ve all had to face, and over the past year most people’s daily lives have undergone drastic changes. The questions that have been on everyone’s mind are “When will things get back to normal?” and "What can we expect going forward?"

Business and economic activity fluctuates during the course of the year. Some of this fluctuation is idiosyncratic, but much is tied to the time of year and the change of seasons.

Broadly speaking, market research can be categorized into primary and secondary research.

Many companies rely on syndicated market research reports to gain important insights into a variety of industries, but sometimes a more tailored approach — known as custom market research — is needed for strategic decision-making.

Executives and business leaders around the globe are searching for answers during a time of great uncertainty.

Since March, forecasters have become more and more downbeat about economic prospects for 2020, and many estimates of real GDP growth have been revised downward, including the OECD’s Economic Outlook released in June.

Free is great. Who doesn’t like free?

Economists, that’s who. They don’t believe in it. Nothing is really free. There’s always at least an opportunity cost. There’s always a catch with free.

Yet, a lot of Freedonia’s industry analysts rely on free, public data provided by the government in order to do our work. Same goes for our competitors, as well as many of our customers.

Generally speaking, value chain analysis typically includes two types of ventures:

• Firm value chain analysis (often referred to as Porter Value Chain Analysis) examines internal company practices and their optimization relative to creating value for customers.
• Industry value chain analysis involves examining the various stages of a product’s production, from raw material procurement all the way through the final purchase by end-users.

Tracking down corporate information can feel like searching for a needle in a large haystack, especially if you're dealing with a small private firm with no history of public disclosures.

Market research publishers like The Freedonia Group, Packaged Facts, and Simba Information – all divisions of MarketResearch.com – employ business intelligence analysts that are trained to source and verify high-level company research, dedicating weeks of time and effort to ensuring their competitor data is top notch.