---
title: Pet E-Commerce Gains Strong Momentum During COVID-19
description: The COVID-19 pandemic accelerated the use of e-commerce in the pet industry and permanently shifted channel shopping choices, according to Packaged Facts.
image: https://blog.marketresearch.com/hubfs/Closeup%20of%20beautiful%20blond%20girl%20doing%20online%20shopping.jpeg
---

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# Pet E-Commerce Gains Strong Momentum During COVID-19

by [Sarah Schmidt](https://blog.marketresearch.com/author/sarah-schmidt), on April 20, 2021

![Closeup of beautiful blond girl doing online shopping](https://blog.marketresearch.com/hs-fs/hubfs/Closeup%20of%20beautiful%20blond%20girl%20doing%20online%20shopping.jpeg?width=300&name=Closeup%20of%20beautiful%20blond%20girl%20doing%20online%20shopping.jpeg)While many sectors were clobbered during the COVID-19 pandemic, the U.S. pet industry had an outstanding year, with sales growth of 9% driving total pet industry sales to $107 billion, according to the new report [***Pet Market Outlook, 2021-2022***](https://www.packagedfacts.com/Pet-Outlook-14284018/?progid=91681) by Packaged Facts, a leading market research firm and division of MarketResearch.com.

Stuck at home with limited entertainment and few social outlets, many American consumers coped by [acquiring new pets during the pandemic](https://www.packagedfacts.com/about/release.asp?id=4675). In 2020, the number of pet dogs rose to 96 million (up over 10 million from 2019) and the number of pet cats increased to 32 million (up over 2 million).

The surge in pet purchases and adoptions was good news for the pet industry, but another major growth story was e-commerce. Packaged Facts’ February 2021 survey shows that 40% of pet product shoppers report shopping online more for pet products because of COVID-19 impacts.

Going forward, pet companies will need to adjust their sales and marketing strategies, because the shift to online shopping is not expected to be a temporary blip.

“COVID-19 is best understood as having fast-forwarded the industry into the future,” *Pet Market Outlook, 2021-2022 *states. “This reset of the U.S. pet industry is likely to represent a permanent remix of physical and digital shopping behaviors.”

According to Packaged Facts’ research:

- The Internet now accounts for 30% of all pet product sales, up from 8% in 2015.
- Half of pet product spending will take place outside of stores by mid-decade.
- In terms of market share, Amazon leads with nearly half (46%) of pet product e-commerce dollar sales, followed by Chewy with a 35% share.

The growing role of e-commerce will not only impact sales revenue and market share, but it will also influence “consumer mindshare” and where people get their information about pet products and pet care.

## Pet E-Commerce Market Research

For more in-depth data, download a newly released white paper by Packaged Facts titled [***Pet Product E-Commerce and Channel Trends in the Wake of COVID-19***](https://www.packagedfacts.com/Content/White-Paper-Pet-Product-E-Commerce-Channel-Trends-Covid19). This free white paper covers the remix of channel shopping choices, e-commerce sales leaders, and top pet product types purchased online.

[![Pet Product E-Commerce and Channel Trends in the Wake of COVID-19](https://no-cache.hubspot.com/cta/default/209482/c3a80e18-e1ad-4cc7-948b-6a728319bd35.png)](https://cta-redirect.hubspot.com/cta/redirect/209482/c3a80e18-e1ad-4cc7-948b-6a728319bd35)

---

## About Packaged Facts

Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, and pet products and services. Packaged Facts also offers a full range of custom research services. Reports can be purchased at our company website and are also available through MarketResearch.com.

Topics: [Pets](https://blog.marketresearch.com/topic/pets) [Industry Insights](https://blog.marketresearch.com/topic/industry-insights)

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