Increasing Penetration of IP Cameras Driving the Global Video Surveillance Market

Video surveillance market researchThe global video surveillance market generated a revenue of $32.00 billion in 2017 and is estimated to achieve $36.54 billion in 2018, according to a market intelligence report published by BIS Research.

The video surveillance market size is projected to grow at a CAGR of 16.14% during the forecast period from 2018 to 2023 and reach $77.21 billion by 2023. The video surveillance market is expected to grow along with the increasing demand in the camera market, especially for the internet protocol (IP) camera for home and retail security solutions. Over the last few years, adoption of IP cameras has increased, owing to the growing demand for crisp image resolution and perimeter surveillance.

In the past couple of years, the market has witnessed a tremendous growth. Apart from the major players which dominate the market, there are certain new players in the market that are steadily gaining footholds across different regions. These players include CP Plus, Dallmeier, Milestone Systems A/S, IDIS Co. Ltd., Johnson Controls, Zhejiang Uniview Technologies Co., Ltd, Tiandy technologies Co., Ltd, Arecont Vision Costar, LLC, and Genetec Ltd., among others.

The video surveillance industry is likely to be influenced by future trends such as the adoption of multi-sensor cameras, better cybersecurity, implementation of IoT based video analytics, integration of artificial intelligence, and cloud computing.

From Analog to IP Based Cameras – A Paradigm Shift

The security and surveillance industry has evolved over the years, and the trend is shifting from physical security to video-based security and surveillance with the help of camera technology. The shift is driven by factors such as increased safety, time, and cost efficiency, and convenience of the end user. Also, video surveillance systems provide numerous benefits to its users, such as remote monitoring, better work productivity, protection against theft, traffic management, and also support in gathering evidence in legal cases.

During the initial phase of video surveillance technology, analog cameras were being used; however, the market is witnessing a change with the increased acceptance and adoption of IP cameras. Owing to the low cost, cloud storage, built-in wireless connections, and high durability, the market for IP cameras is expected to grow at a robust rate. Moreover, the changing paradigm shift from video analytics to intelligent video analytics presents a number of opportunities for the market to grow.

With the addition of video content analytics (VCA) and video surveillance as a service (VSaaS), the video surveillance industry is expected to witness high growth, as VCA enables extraction of structured information through the automatic analysis of a continuous data stream.

Factors Driving and Challenging the Global Video Surveillance Market

The overall video surveillance industry is influenced by several factors that are responsible for both driving and impeding the market. Along with these, there are opportunities and market trends which industry players must watch out for.

Factors that are responsible for driving the growth of the market include:

  • Increasing initiatives undertaken by the government bodies to improve the safety of the public
  • Reducing reliance on physical security across different end users
  • Increasing speed of data processing owing to the development of system of chips (SoC)
  • Increasing demand for IP cameras due to the pervasiveness of internet of things (IoT).

On the other hand, factors that are responsible for impeding the growth of the market include threat of data breach along with cyber privacy issues, increasing burden of data storage on agencies, and increasing demand for high speed and better network connectivity.

Additionally, there are opportunities that market players can make use of including:

  • The adoption of artificial intelligence in video surveillance, along with the implementation of video surveillance as a service and video content analysis, i.e., analysis of video content for detecting and determining events
  • Increasing demand for intelligent transportation system (ITS), which enables users to make better coordinated, safer, and smarter use of transport systems and traffic management
  • Integration of video surveillance with other technologies such as body-worn cameras and drones, among others

Key Segments of the Global Video Surveillance Market

For the purpose of study, the report published by BIS Research is segmented on the basis of ecosystem, application, and region. These segments are further divided into sub-segments.

The first segment of the surveillance market, the ecosystem, is sub-segmented under camera, monitor, storage, software, and services, wherein the camera market accounts for the maximum share with 52.30% of the total market in 2018 and is expected to maintain dominance by 2023. The segment that holds the second major share at 27.63% of the market in 2018 is the monitor market.

The sub-segments of the ecosystem segment are further categorized into different sub-heads. The video surveillance camera market is sub-segmented on the basis of product type as fixed, pan-tilt-zoom (PTZ), panoramic, and others. The fixed type cameras accounts for the maximum share of the camera market at 74.33% in 2018 and is expected to maintain its dominance with a market share of 73.67% in 2023 in terms of revenue. On the basis of technology, the camera market is segmented into analog and IP camera.

The global video surveillance storage market is further segmented by technology such as storage area network (SAN), direct attached storage (DAS), network video recorders (NVR), network attached storage (NAS), digital video recorder (DVR), and hybrid. Based on these segmentations, the SAN technology type accounts for the maximum share of the market. The storage market is also segmented on the basis of media, application, and region.

The global video surveillance software market is further segmented by type, application, and region. The type segment of the software market is further divided based on video content analytics and video management software.

The second broad segment of the market is by application, which is further segregated on the basis of end user industry including infrastructure, commercial, residential, industrial, institutional, and others. The infrastructure application segment is the major contributor to the market with 37.33%, followed by the commercial segment with a market share of 36.08% in 2018, in terms of value. However, in 2023, the commercial sector is expected to lead the market in 2023 in the “by application” segment of the surveillance market.

Lastly, based on the segmentation of the video surveillance by region, the market is segregated into NAFTA, Europe, Asia-Pacific, Middle East & Africa, and South America, wherein, the region of Asia-Pacific is responsible for generating maximum revenue with 40.26% in 2018 and is expected to maintain the dominance in the market in 2023

Company Profiles

The report profiles several video surveillance companies that have a strong foothold in the market of which 11 are listed below.  

  1. Avigilon Corporation
  2. Axis Communications AB
  3. Bosch Security Systems
  4. Canon Inc.
  5. Cisco Systems Inc
  6. Dahua Technology Co. Ltd
  7. FLIR Systems Inc
  8. Hangzhou Hikvision Digital Technology Co., Ltd
  9. Hanwha Techwin Co. Ltd.
  10. Honeywell Security
  11. Huawei Technologies Co., Ltd.

Global Video Surveillance Market Research Report

For more information, visit the global video surveillance industry report page on MarketResearch.com. This comprehensive report draws on research from a mix of primary interviews and secondary research, along with analytical tools that have been used to build forecasts and predictive models.

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Video Surveillance Market Research Report


About the Publisher: BIS Research is a global market research company that provides comprehensive reports covering 12 technology verticals. Its team includes industry veterans, experts, and analysts with diverse backgrounds in consulting, investment banking, government, and academia.

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