Unity Marketing's look at the five most important trends for marketers targeting the U.S. affluent customer in 2015

The American affluent shoppers – those with the money that affords them the opportunity to buy luxury goods – are caught under a dark cloud of austerity. In my last blog post, Affluent Austerity: Top Trends Shaping the Luxury Consumer Market in 2015, the trend toward affluent austerity was explored. It is this trend that is giving rise to the second most important luxury trend for 2015:  Affluent consumers are expressing luxury in a brand new style.

Unity Marketing's look at the five most important trends for marketers targeting the U.S. affluent customer in 2015

The United States affluent consumer has never been more important to luxury brands worldwide. While the BRIC developing country markets for luxury (i.e. Brazil, Russia, India, China) grab all the headlines, the United States is by every measure the market that counts the most. The U.S. has eleven times more millionaires than China -- 11.53 million in 2013 according to the Federal Reserve Board vs. 1 million in China, as reported by Shanghai-based Hurun Research Institute.