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How Research Specialists Help End-Users Who Lack Purchasing Power

Posted by Robert Kaminsky

Apr 10, 2014 9:00:00 AM

businessman holding out palm, featured on www.blog.marketresearch.comWe hear it all the time: "But, I am not the buyer..." One of the most common client misconceptions that I have experienced while working in the market research industry is that the MarketResearch.com research specialists are only here to help those within the company library or purchasing department find and buy relevant reports. While we do assist clients in this way, there is also a great deal that we can do for those who are using the reports as well, even if you hold no purchasing power.

If you are not the buyer at your company but you are one of the people that reports are purchased for, there are many things we can do to help YOU directly. Here is how:

  1. Research Targeting: Because your research specialist will have specific industry knowledge and years of experience with our own database, we can help you target reports of interest more efficiently and effectively than you could on your own. Just give us the parameters of what you are looking for, and we can have a set of suggestions out to you in no time. Additionally, our assistance can become even more valuable when your initial search comes up with information that is off the mark. With our help, you will be able to refine your search for better, more accurate results.
  2. Report AnalysisOnce we have found a relevant report, or you have found one yourself, that interests you, we can help you make sure that your expectations will be met by what you purchase. In most cases, we can open reports to confirm the information you need is there and in a format you can use. In addition, we have direct and dedicated pipelines to the publishers we deal with, so we can ask them for clarification if there are any questions regarding methodology or content.
  3. Publisher AnalysisEvery publisher has their own perspective and expertise. Data is data, but each publisher can present that data in a different way through a different approach. Since many of the research specialists have a strong familiarity with the publishers who partner with MarketResearch.com, we can provide quick and solid insights into the nature of their reports, their approach and their strengths in order to help you determine which relevant report is the best fit for you.
  4. Post-Sale SupportThe final element of what we can do for end-users is one that is commonly missed: once you request a report from your library or purchasing department, we can help facilitate anything you need after you have started using that report. So, if you need additional clarification on a a specific section of the purchased report or you need more detail on how a certain figure was derived, your research specialist is on hand to connect with the publisher to provide the extra clarity you need as rapidly as possible.

In the end, we are here to make sure that you have a complete idea of what you would get out of any report you are interested in and to make certain that you get full use of the report once it is purchased. The fact that someone else would be completing the transaction should not stop you from reaching out to us if there is something you need.

Visit our Account Managers page to find out more about each of our research specialists and how they can help you.

Learn more about our Research Specialists  

Thanks for reading!

Rob Kaminsky

Research Specialist,

MarketResearch.com

Topics: Profound, Knowledge Centers

    

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