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Segmenting Market Research in India

Posted by Rob Granader

Jan 22, 2012 11:19:00 AM

market research company segmentation in india

Market segmentation is becoming an increasingly important issue in market research and business intelligence in India. Segmentation, as defined in market reports by the Market Research Company India, helps companies identify and pin point the market into groups of potential customers with similar motivations and characteristics.

By segmenting out certain markets it makes marketing in this growing economy far more productive and profitable. An organization can study entire markets with a single offer, or target more specifically certain segments.

A Market Research Company in India can follow five ways to segment markets.

1. Geographic Segmentation.
2. Demographic Segmentation.
3. Psychographic Segmentation.
4. Behavioral Segmentation.
5. Product Differences.

While the steps to achieving segmentationg are not laid out the goal is to maximize sales and profits, not necessarily brand recognition.

Some steps include: Identifying the entire market, profiling segments, summarizing segments, assessing which segment is most attractive, selecting a target market and determinig segment positioning. Learn about market segmentation and market research at our blog.

Click below for more information on market research focusing on markets in India.

Market Research Reports  by Country: India

Thanks for reading!

Rob Granader
CEO and Chairman,

Topics: Industry Insights


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