HOME        EBOOK/WHITE PAPERS        VIDEOS        SLIDESHARES MarketResearch.com_H_235pxw        BLOG        

   MARKET RESEARCH INSIGHTS & BUSINESS INTELLIGENCE

Bex Carson

Find me on:

Recent Posts

Social Media as a Research Methodology

Posted by Bex Carson

Dec 8, 2016 9:00:00 AM

In today’s world, there is a lot of hype surrounding social media — unsurprisingly, considering the medium itself created the very concept of going viral.

According to the Gartner hype curve for new technologies, a period of hype and inflated expectations is followed by the “trough of disillusionment” during which we become more critical of a new concept or technology we’ve bought into and believed in its inherent value. Questions ensue.

Read More

Topics: Market Research Strategy, Social Media

Subscribe to our blog

Popular Categories

How-Tos

Industry Insights

New Call-to-action
How to Succeed Using Market Research, featured on www.blog.marketresearch.com