Alison Wolf

Recent Posts by Alison Wolf:

Ways to Present Simple and Complex Data

In our data-driven age, are you searching for ways to present your story in a concise way? With more quantitative or qualitative data than ever, the ability to visualize your insights effectively is a critical skill.

We’re here to help you summarize and display information in a clear, understandable format. When presenting data analyses, you have the choice of bar and pie charts, line graphs, and frequency distribution tables, just to name a few. The table below explains these three types of data presentation styles and includes some tips to help you make the most of each format.

Topics: Market Research Strategy Custom Market Research The Freedonia Group

Not All Market Research Data Is Equal

There are more data sources than ever. Just googling a search term may not be sufficient, as the googled data may be inaccurate and/or biased. You want to avoid making important business decisions based on unreliable data. So which data sources should you use? We’re here to help you navigate them all. Read on for a quick breakdown of secondary and primary data and tips for finding valuable insights for your market research needs.

Topics: Market Research Strategy Custom Market Research The Freedonia Group