Consumer Attitudes Toward Green Brands Reach All-Time High

When it comes to marketing, attempting to sell your audience on an idea or concept can sometimes be more challenging than simply selling a finite product. Historically, marketing sustainability has certainly faced its obstacles, particularly in the United States. Numerous approaches have been taken – some appeal to our higher purpose, or our environmental responsibility, while others believe it is more about focusing on the "me" factor, or the direct value to the consumer. Despite these challenges, recent studies are showing that U.S. consumer attitudes toward sustainability are trending optimistically, reaching an all-time high. With this in mind, marketing an environmentally-conscious brand story and business model may have an impact on more than just the environment; it may be as important as ever to your brand image and even your bottom-line.

Topics: Energy & Resources Demographics Marketing

The Future of the UK Lighting Market in 2015 & Beyond

The UK Lighting market was estimated to be worth over £1.7 billion in 2014, with a positive outlook in 2015 for good growth of around 8-9%. Key drivers of this growth include the following:

  • Returning confidence in the new housebuilding market
  • Growth in consumer confidence for the repair and maintenance sector
  • Recovery within the private commercial construction sector
  • Growth of the LED lighting sector
Topics: House & Home Manufacturing & Construction Energy & Resources

Market Research Publisher Spotlight: GlobalData

MarketResearch.com partners with more than 700 publishers to offer customers the most comprehensive collection of diverse business intelligence. Each publisher has its own story and offers unique and insightful perspective into the industries they cover.

This week, MarketResearch.com is spotlighting global healthcare and energy research firm GlobalData. Read on to learn more about GlobalData and their products.

Topics: Energy & Resources Healthcare Industry Insights

Living in a Smart World | Smart Electronics, Smart Homes, Smart Grid

Nowadays, technology makes life easier for us. We are surrounded by so many “smart” devices that do many of our daily tasks for us. There’s an abundance of this newer technology from smart wearables, to smart homes and smart grids. As technology advances it will only become more ingrained into all aspects of our lives. A study last year by IBM predicted the upcoming five smart technology trends for the next five years will include smarter classrooms, stores, medicine, privacy and protection, and cities. The evolution of technology isn’t stopping anytime soon.

Topics: House & Home Apparel Energy & Resources Consumer Electronics Telecommunications & Wireless

Energy Trends Point Toward Smart Grid Innovation

Since the world first started integrating electricity into everyday life, electricity and power has been based around “the grid.” The grid is the system that creates, transforms, delivers and even stores all of the electricity and power that we use, while also transferring power from suppliers to consumers.  Including wires, switches, transformers, substations, meters, gages and more, the grid’s infrastructure is vast and broad (the size of the entire continent), yet also intricate and detailed (each individual consumer is connected). It powers everything in our society, from power plants to homes, and everything in-between. The grid is our national engine and keeps our society running at all times.

Topics: Energy & Resources

Market Research Publisher Spotlight: MarketsandMarkets

MarketResearch.com partners with over 700 publishers to offer customers the most comprehensive collection of diverse business intelligence. Each publisher has its own story and offers unique and insightful perspective into the industries they cover. This week, MarketResearch.com is spotlighting global, multi-industry information provider MarketsandMarkets. Read on to learn more about MarketsandMarkets and their products.

Topics: Food & Beverage Materials & Chemicals E-commerce & IT Outsourcing Biotechnology Manufacturing & Construction Energy & Resources Pharmaceuticals Consumer Electronics Telecommunications & Wireless Healthcare Medical Devices

Gas Gen-Sets Becoming Viable Energy Source in Face of Steep Power Demand

Although the world is shifting away from oil-based fuels towards more sustainable energy sources, several reasons deem renewables, like wind, solar and hydro-electric systems, impractical for quite a few sections of society and industry: not enough wind, too many cloudy days, and insufficient watercourse.

In the wake of acute power shortages, this leaves us with very few alternatives, one of which is using a generator. Gas-fired generators are gradually becoming the choice for both standby and prime power.

Topics: Energy & Resources

Market Research Publisher Spotlight: Frost & Sullivan

MarketResearch.com partners with over 700 publishers to offer customers the most comprehensive collection of diverse business intelligence. Each publisher has its own story and offers unique and insightful perspective into the industries they cover. This week, MarketResearch.com is spotlighting global multi-industry information provider Frost & Sullivan. Read on to learn more about Frost & Sullivan and their products.

Topics: Food & Beverage Materials & Chemicals Energy & Resources Transportation & Shipping Telecommunications & Wireless Healthcare Public Sector

How Technology Is Impacting the Transmission and Distribution Sectors

There are many challenges being faced by the players in the Transmission and Distribution sector at the moment. Not least of these challenges is keeping up with the latest in innovation and technology. With the advancement of the rollout of smart-grid technology and an increasing trend towards distributed generation, the aging grid infrastructure in many countries is holding back development and deployment of the technological capacity we possess. One of the questions asked in this is, who is at an advantage, the large ‘traditional’ OEMs or the smaller innovators.

The T&D networks are continuously evolving in both size and nature. They must grow in order to cope with ever rising demand. In the past it was simply a matter of adding more lines, transformers and ancillary equipment, today the technology of the systems is often able to substitute increased sophistication for physical growth, or to reduce the additions required by making the system more efficient.

Topics: Energy & Resources

EU 2030 Framework to Impact Energy Industry

After conducting detailed market research and analysis of energy prices and costs, the European Union (EU) recently announced a long-term renewable energy framework aimed at creating energy security, regulatory stability, a low-carbon economy and affordable energy for European consumers. The framework is targeting a 40% drop in greenhouse gas emissions below 1990 levels and a binding target across EU Nations of at least 27% renewable energy by 2030.

In developing a long-term energy framework, the EU is looking to create a stable environment in which investors can support innovation, leading to the development of new technologies. As the EU makes steady progress towards a low-carbon economy, it is hoped that such a long-term approach to developing a competitive and secure energy system reduces member states' dependence on imported energy. This would increase the security of their energy supplies, creating long-term job opportunities and growth.
Topics: Energy & Resources