Tom Lancaster

Recent Posts by Tom Lancaster:

Automating Market Research: Social Media’s Simple Yet Powerful Lessons

There’s a sentiment in some quarters that applying technology to market research, particularly automation, is either out of scope, or introduces sampling or methodological variability. As a result, an amazing amount of mundane survey setup, and data integration, and reporting remains manually done. This is rather silly given the rich complement of technology available to take that off of market researchers’ hands, and frankly, assure greater accuracy.  

Topics: Market Research Strategy