Sarah Schmidt

Sarah Schmidt

Sarah Schmidt is a Managing Editor at MarketResearch.com, a leading provider of global market intelligence products and services.

Recent Posts by Sarah Schmidt:

The Case for Office Coffee

What’s a simple, easy way to keep employees happy and productive? You guessed it — coffee.

Citing its performance-improving qualities, low cost, and ability to boost morale, Business Insider listed coffee as the one perk employers must splurge on.

For companies in the office coffee service sector, convincing employers that coffee is not just a nice perk — but a real necessity — represents a huge selling opportunity.

In this blog post, we’ll take a closer look at the market potential for office coffee, discuss selling points to win over reluctant employers, and explore possible areas for growth.

Topics: Food & Beverage Packaged Facts

How to Use Market Research to Improve Customer Relations

How satisfied are your customers? The answer to this question is critical for the long-term health of your business.

According to The Harvard Business Review, increasing customer retention rates by 5 percent can increase profits by 25 to 95 percent.

Strong customer loyalty can dramatically lower costs and increase profits, but ensuring a positive customer experience is a challenge for many organizations.

Topics: Market Research Strategy