Winning in the Subscription Economy

The subscription economy is one of several alternative business models gaining traction across sectors and is explored in a recent report, Engage, Return, and Repeat: The Subscription Economy, by Euromonitor International.

The subscription model has wrought major changes across many industries — from Dollar Shave Club’s disruption of the razor market, to Birchbox’s explosion into cosmetics, and the impact of companies like Zipcar selling mobility rather than the car itself. Many businesses are asking themselves how they can tap into the subscription model, but should they is another important question.

Topics: Retail E-commerce & IT Outsourcing Industry Insights

When Shopping Online, the Packaging Sends a Message

With almost everyone getting great gift deals sent to their inbox these days, it’s not surprising that the peak holiday shopping period of November and December brings in 30 percent more revenue for e-commerce retailers than non-holiday months, according to a report by RJMetrics.

This year’s Black Friday and Cyber Monday, two of the biggest online shopping days of the period, saw record-breaking sales totaling $6.8 billion in 2016, a 17 percent increase over 2015. 

Topics: E-commerce & IT Outsourcing Industry Insights The Freedonia Group

Ad Blockers: What Can Publishers Do?

Long reliant on advertisements as their primary source of revenue, internet publishers, broadcasters, and search engine providers face mounting challenges to their ad-supported business models.

In particular, the rising use of ad blockers – software programs that prevent internet ads from being displayed – by consumers is threatening to undermine the industry’s key source of revenue.

Topics: Advertising E-commerce & IT Outsourcing Media Industry Insights The Freedonia Group

Smartphone: E-Commerce Kingmaker

Like it or loathe it, it seems like everyone has one. No, not “an opinion,” a smartphone.

How many people in the US have a smartphone? About 60% of the total population in 2015. No small feat, considering the devices really only gained consumer market traction when Apple introduced the first-generation iPhone in June 2007.

What’s driving smartphone adoption? It certainly isn’t the ability to share meaningful voice conversations with friends and family — you don’t need a smartphone for that. The real value lays in the ever-expanding range of capabilities smartphones possess and the services they can access.

Topics: E-commerce & IT Outsourcing Consumer Electronics Industry Insights The Freedonia Group

The Dating Services Industry in 2016 and Beyond

One of the world’s oldest professions is matchmaking, and given the role of technology in today’s world, it’s no surprise that the industry is booming. With an explosion of new websites and apps, the dating services industry has performed very well in the past five years and is continuing to grow as today's singles turn to the Internet for help finding love.

Read on to discover insights into the market for dating services and what the future holds for this industry.

Topics: Travel & Leisure Retail E-commerce & IT Outsourcing Industry Insights

How E-Commerce Is Revolutionizing Retail, Travel, and Entertainment

In this video, Jack W. Plunkett, CEO of Plunkett Research, Ltd, highlights several e-commerce trends that are transforming retail, travel, entertainment, and communication.

“The Internet is all about saving time, and therefore saving money, and about eliminating geographic and physical boundaries,” he explains. "The Internet will allow you to do business, gather information, and watch entertainment virtually anywhere, anytime, without any physical constraints whatsoever beyond the necessity of having access to the Internet."

To find out how e-commerce is affecting different industries, watch the video and read a summary of Mr. Plunkett's findings below.

Topics: Travel & Leisure Retail E-commerce & IT Outsourcing Media Industry Insights

5 E-Commerce Trends That Are Driving the Market

Like all digital technology and consumer-driven markets, e-commerce has evolved over the years. With the global growth of B2C e-commerce, retailers face new challenges and opportunities. In order to meet customer demands, companies have adapted their strategies to fit current trends. This blog covers the top five trends that have carried e-commerce through 2015 and will continue into the new year.

Topics: Retail E-commerce & IT Outsourcing Industry Insights

Clothing Merchants to Maximize Seamless Shopping Experience Through Online-Offline Approach

Rivaling consumer electronics, clothing has become one of the most purchased physical products online in recent years. Clothing was also the leading category in global cross-border B2C E-Commerce in 2014, accounting for over a third of all cross-border online purchases. In China and Japan, online mass merchants and marketplaces have become the most popular platforms for consumers to purchase clothing. In Europe, clothing has been the leading category by share of online shoppers in countries such as the UK, Germany, Russia, Italy and Turkey. Clothing merchants stand to benefit from adoption of current market trends, including but not limited to: M-Commerce, Omnichannel and Cross-Border B2C E-Commerce. Those merchants currently operating purely online or predominantly store-based could seek to adopt these strategies in an effort to gain a share in the booming online clothing market.

Topics: E-commerce & IT Outsourcing Apparel Telecommunications & Wireless Business Services & Administration

Recent Trends in the Social Games Industry

Social games are one of the fastest growing segments of the online gaming industry. According to the industry body, Entertainment Software Association, social games increased in popularity by over 50% last year. Together with casual games, social games account for the largest share of online games played most often, with their share being even higher among the games frequently played on mobile. Social games are popular not only among the tech-savvy youth, but also adults. The International Social Games Association reports that the average age of a social game player is as much as 40 years. Overall, close to half of gamers engage in social games.

Topics: Travel & Leisure E-commerce & IT Outsourcing Consumer Electronics

Market Research Forecasts B2C E-Commerce Growth in South East Asia

The South East Asia region has great potential for online retail growth, as several countries in the region rank at the top of a parameter for determining B2C E-Commerce potential, according to recent market research from yStats.com. Countries within this region, including, Indonesia, Singapore, Malaysia, the Philipines, Thailand, and Vietnam, are helping to boost E-commerce growth potential in the following ways.

Topics: E-commerce & IT Outsourcing