Will Market Research spending finally rise in the Middle East? Many marketers are betting that it will as the post-Arab Spring consumer grabs the attention of businesses around the world.
This week’s Arabian Gazette publishes an article quoting the CEO of TNS MENA; he sees the region experiencing high demand as investors try to unlock this new market. Estimated at a mere $600 million, the Middle East and Africa is one of the smallest regions in relation to the $33.5 billion global market research sector.
