Monthly Recap: Our Top News Headlines from October 2021's trusted research brands Packaged Facts, The Freedonia Group, and Simba Information were recently featured in The Wall Street Journal, Fortune, Forbes, The Seattle Times, and a variety of trade publications.

See a quick summary of recent market data that received news coverage.

The Wall Street Journal: The Multibillion Dollar Dogfight Over Your Pet’s Prescription

Medication sales—including over-the-counter and prescription—added up to roughly $10.8 billion in 2020, according to Packaged Facts, whose data shows that the category has grown at a healthy compound average growth rate of roughly 9% since 2017. 

Fortune: You're Snacking More When Working from Home Too, Right?

In a survey by market researchers at The Freedonia Group conducted in August and September, 31% of Americans said they are eating more snacks and treats because of the pandemic, but 51% of those working remotely are eating more. "Access to the kitchen is one reason," Jennifer Mapes-Christ, the food team leader at Freedonia, explained.

Forbes: How to Quit Your Job and Grow a Houseplant Empire

A funny thing happened during the pandemic: sales of gardening supplies from dirt, plants, even watering cans, spiked nearly 9% in 2020, according to a report by the Freedonia Group. “With stay-at-home orders, travel restrictions, and other public-health measures, many consumers, bored at home, picked up gardening as a hobby,” the report states.

Forbes: 4 Ways the Meat Industry Can Avoid Getting Skewered

A Packaged Facts report notes that the majority (53%) of consumers are primarily omnivorous, yet 36% of consumers now identify themselves as flexitarian because they regularly mix up their diet with vegan or vegetarian meals.

The Seattle Times: Blowers, Mowers and More: American Yards Quietly Go Electric

The battery-powered lawn equipment sector is growing at a rate three times faster than gas, according to the Freedonia Group, a division of

The Motley Fools: Better Buy: Olo vs. Toast

A very big restaurant industry is getting even bigger. Consumer spending on restaurants is expected to increase from $863 billion in 2019 to $1.1 trillion by 2024, according to The Freedonia Group.

CStore Decisions: How Did COVID-19 Impact Meat Snack Sales at C-Stores

Convenience stores overall reported reduced sales during the height of the pandemic period as fewer people were commuting or traveling, confirmed Jennifer Mapes-Christ and analyst Cara Rasch of The Freedonia Group, a division of

Pet Product News: How Pet Services Will Bounce Back from Pandemic Setbacks

Although the pet industry is famously downturn-resistant, hands-on pet care services outside of the veterinary sector—grooming, boarding, pet sitting/walking, and training—were inherently vulnerable to COVID-19 setbacks, according to market research firm Packaged Facts.

The Bookseller: Third of All Global Research Articles Now Published Open Access, Say STM

Data from Simba Information also predicted journals will overtake books as the largest social sciences and humanities activity by 2025.

Concrete Products: Landscaping Market Report: Modest, Sustained Growth Ahead

A new analysis from building and construction market researcher Freedonia forecasts demand for landscaping products in residential applications will grow 2.3 percent per year through 2025, to $7.2 billion. 

Builder: Builders Choose Fiberglass as a Fast, Safe, and Sustainable Insulation for Today’s Homes

In fact, the Global Fiberglass Insulation report conducted in 2019 by The Freedonia Group, a division of, found that the demand for insulation in the US was “expected to increase 4.3% annually through 2023 to $12.1 billion.

Pet Food Processing: Slideshow: Behind the Scenes at NaturPak Pet

Market research firm Packaged Facts listed meal toppers and add-ins as a key growth area in 2019 and, in a 2020 survey of pet owners by the same firm, 16% of dog owners and 14% of cat owners had already purchased a meal topper product, with 44% reporting they generally liked the idea of meal toppers.

IEE Spectrum: A Dab of Sunscreen Key to Solar Windows That Last Decades

By 2023, global demand for flat glass is forecast to reach 11.9 billion square meters as building construction and manufacturing activity expands worldwide, according to The Freedonia Group.

Farm Progress: What Flexitarians Want

A national online consumer survey, conducted by the market research firm Packaged Facts in August 2020, found that 36% of the respondents identified themselves as flexitarian. Most respondents — 53% — said they were omnivorous, and 8% identified as following vegan and vegetarian diets.

Happiful: How Can Baking Improve Wellbeing?

At the start of lockdown, demand for baking ingredients sored and, according to a forecast by Packaged Facts – a market research organisation – there’s no sign of interest drying up.

Pet Product News: These Bird Toy Attributes Are Resonating with Pet Owners

A pandemic-driven acquisition spree raised ownership of pets other than dogs and cats to the highest level in a decade for three of the four main “other pet” types, with pet birds being the exception, according to market research firm Packaged Facts.

Topics: Industry Insights